diff --git a/docs/COMPARISON.md b/docs/COMPARISON.md
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+# BZOD vs Other Self-Hosted URL Shorteners
+
+**BZOD (nx9-url-shortener)** is a modern, privacy-focused, self-hosted URL management platform built in Rust as part of the **NX9 Platform**.
+
+Unlike many traditional URL shorteners that focus only on redirects, BZOD combines:
+
+* URL shortening
+* Landing pages
+* QR code generation
+* Analytics
+* Password protection
+* Backup & restore
+* REST API
+* CLI automation
+* Audit logging
+
+into a single lightweight deployment.
+
+The project philosophy is:
+
+> One binary. One command. Full ownership.
+
+---
+
+# Design Philosophy
+
+| Principle                  | BZOD              |
+| -------------------------- | ----------------- |
+| Self-hosted                | ✅                 |
+| Privacy-first              | ✅                 |
+| Open Source                | MIT OR Apache-2.0 |
+| Vendor Lock-in             | None              |
+| Telemetry                  | None              |
+| External Services Required | None              |
+| Database Server Required   | No                |
+| Runtime Dependencies       | No                |
+| Single Binary              | Yes               |
+| Linux-first                | Yes               |
+
+---
+
+# BZOD vs Go URL Shorteners
+
+Popular Go projects include:
+
+* Krtk
+* Slash
+* Goshorly
+* Shortr
+* Custom Gin/Echo implementations
+
+## Comparison
+
+| Aspect              | BZOD (Rust)          | Typical Go Projects |
+| ------------------- | -------------------- | ------------------- |
+| Binary              | Single ~18 MB binary | Usually 10–20 MB    |
+| Runtime             | None                 | None                |
+| Database            | Embedded SQLite      | SQLite / PostgreSQL |
+| Landing Pages       | ✅ Built-in           | Rare                |
+| QR Generation       | ✅ PNG + SVG          | Sometimes           |
+| QR Analytics        | ✅                    | Rare                |
+| Password Protection | ✅                    | Varies              |
+| Link Expiry         | ✅                    | Often               |
+| One-Time Links      | ✅                    | Rare                |
+| UTM Builder         | ✅                    | Rare                |
+| REST API            | ✅                    | Usually             |
+| CLI                 | ✅ Extensive          | Usually limited     |
+| Backup & Restore    | ✅ Built-in           | Rare                |
+| Audit Logs          | ✅                    | Rare                |
+| Admin Dashboard     | ✅                    | Varies              |
+
+## Summary
+
+Go shorteners are often:
+
+* Extremely simple
+* Fast
+* Easy to extend
+
+BZOD focuses on:
+
+* Rich features
+* Complete ownership
+* Minimal operations
+* Batteries included
+
+---
+
+# BZOD vs Python URL Shorteners
+
+Popular Python projects include:
+
+* Pygmy
+* ReducePy
+* Schort
+* Flask/FastAPI examples
+
+## Comparison
+
+| Aspect           | BZOD (Rust)           | Python Solutions  |
+| ---------------- | --------------------- | ----------------- |
+| Runtime          | None                  | Python required   |
+| Deploy Size      | ~18 MB                | Often 100+ MB     |
+| Memory Usage     | Very Low              | Moderate          |
+| Landing Pages    | ✅                     | Rare              |
+| QR Analytics     | ✅                     | Rare              |
+| Backup & Restore | ✅                     | Rare              |
+| CLI Tools        | ✅                     | Limited           |
+| Dashboard        | ✅                     | Varies            |
+| Security         | Argon2id + Audit Logs | Project dependent |
+| Performance      | Excellent             | Good              |
+
+## Summary
+
+Python solutions are ideal when:
+
+* Already using Python
+* Rapid prototyping
+* Easy customization
+
+BZOD is ideal when:
+
+* Long-term deployment matters
+* Resource efficiency matters
+* Minimal maintenance is desired
+
+---
+
+# BZOD vs Shlink
+
+Shlink is one of the most mature self-hosted URL shorteners.
+
+## Comparison
+
+| Aspect                   | BZOD          | Shlink           |
+| ------------------------ | ------------- | ---------------- |
+| Language                 | Rust          | PHP              |
+| Deployment               | Single binary | PHP stack        |
+| External DB              | No            | Usually yes      |
+| Landing Pages            | ✅             | ❌                |
+| Password Protected Links | ✅             | Limited          |
+| QR Analytics             | ✅             | Partial          |
+| UTM Builder              | ✅             | ❌                |
+| Backup & Restore         | ✅             | External tooling |
+| Audit Trail              | ✅             | Limited          |
+| Dynamic Redirect Rules   | ❌             | ✅                |
+| Multi-domain             | Planned       | ✅                |
+| Ecosystem                | Growing       | Mature           |
+
+## Summary
+
+Choose Shlink when:
+
+* Multi-domain management is critical
+* Dynamic redirect rules are required
+* Enterprise-scale analytics matter
+
+Choose BZOD when:
+
+* Simplicity matters
+* Privacy matters
+* Minimal infrastructure matters
+* Landing pages are important
+
+---
+
+# BZOD vs YOURLS
+
+YOURLS is the classic self-hosted URL shortener.
+
+## Comparison
+
+| Aspect        | BZOD          | YOURLS     |
+| ------------- | ------------- | ---------- |
+| Language      | Rust          | PHP        |
+| Architecture  | Single binary | LAMP stack |
+| Plugins       | Not required  | Extensive  |
+| Landing Pages | ✅             | Plugin     |
+| QR Analytics  | ✅             | Plugin     |
+| Audit Logs    | ✅             | Plugin     |
+| Backup Tools  | ✅             | External   |
+| API           | ✅             | ✅          |
+| Maintenance   | Minimal       | Moderate   |
+
+## Summary
+
+YOURLS wins on:
+
+* Age
+* Community
+* Plugin ecosystem
+
+BZOD wins on:
+
+* Simplicity
+* Deployment
+* Modern architecture
+* Integrated features
+
+---
+
+# BZOD vs Chhoto URL
+
+Chhoto URL is the closest Rust-based competitor.
+
+## Comparison
+
+| Aspect           | BZOD   | Chhoto URL |
+| ---------------- | ------ | ---------- |
+| Language         | Rust   | Rust       |
+| Landing Pages    | ✅      | ❌          |
+| QR Codes         | ✅      | ✅          |
+| QR Analytics     | ✅      | ❌          |
+| Password Links   | ✅      | ❌          |
+| Backup & Restore | ✅      | ❌          |
+| REST API         | ✅      | JSON-RPC   |
+| Audit Logs       | ✅      | ❌          |
+| Analytics        | Rich   | Basic      |
+| Binary Size      | ~18 MB | Smaller    |
+
+## Summary
+
+Choose Chhoto URL for:
+
+* Maximum simplicity
+* Minimal footprint
+
+Choose BZOD for:
+
+* Feature completeness
+* Better administration
+* Better analytics
+
+---
+
+# Why BZOD Exists
+
+Most self-hosted URL shorteners optimize for one of two extremes:
+
+1. Extremely simple redirect service
+2. Large multi-service platform
+
+BZOD attempts to sit in the middle:
+
+* Small enough for a Raspberry Pi
+* Powerful enough for organizations
+* Simple enough for homelabs
+* Complete enough for production use
+
+---
+
+# The NX9 Philosophy
+
+BZOD is part of the **NX9 Platform**.
+
+NX9 projects follow strict engineering principles:
+
+* Linux-native first
+* Rust-first
+* Single binary deployments
+* No NodeJS
+* No React dependency
+* No Python runtime dependency
+* No vendor lock-in
+* No telemetry
+* Privacy-first
+* Self-hostable
+* MIT OR Apache-2.0 licensed
+
+GitHub and Codeberg repositories are only source code hosting locations.
+
+The actual project is the software itself.
+
+The goal of NX9 is simple:
+
+> Build technology that serves people, organizations, communities, and governments — not advertising networks, data brokers, or vendor ecosystems.
+
+---
+
+# Conclusion
+
+BZOD is not merely a URL shortener.
+
+It is a lightweight URL management platform that combines:
+
+* Link shortening
+* Landing pages
+* QR ecosystem
+* Analytics
+* Automation
+* Security
+* Backups
+
+into a single deployable Rust binary.
+
+For users seeking privacy, simplicity, ownership, and long-term sustainability, BZOD offers a compelling alternative to both cloud SaaS platforms and traditional self-hosted URL shorteners.
diff --git a/www/index.html b/www/index.html
index 0f6d8c5..32277be 100644
--- a/www/index.html
+++ b/www/index.html
@@ -143,27 +143,54 @@
                         </p>
                     </div>
                 </div>
+            </div>
+        </section>
+
+        <!-- Install -->
+        <section class="hero-bg py-24">
+            <div class="max-w-4xl mx-auto px-6 text-center">
+                <h2 class="text-4xl font-bold mb-4">Install BZOD</h2>
+
+                <p class="text-zinc-400 mb-10">
+                    Deploy on any Debian/Ubuntu VPS, homelab, mini-PC, or
+                    Raspberry Pi.
+                </p>
+
+            </div>
+            <div class="bg-black max-w-6xl mx-auto px-6 -mt-10 relative z-10 rounded-3xl overflow-hidden">
                 <div
-                    class="bg-black border border-zinc-800 rounded-3xl overflow-hidden"
-                >
-                    <div
                         class="flex items-center justify-between px-5 py-3 border-b border-zinc-800"
-                    >
+                >
                         <span class="text-zinc-500 text-sm">
-                            Linux Installation
+                            Downloads the latest release and installs BZOD as a systemd
+                            service. Linux Installation
                         </span>
-                        <button
+                    <button
                             onclick="copyInstallCommand()"
                             class="text-sm bg-violet-600 hover:bg-violet-700 px-4 py-2 rounded-lg transition"
-                        >
-                            Copy
-                        </button>
-                    </div>
-                    <pre
-                        class="text-left overflow-x-auto p-6 text-emerald-400 font-mono text-sm"
-                    ><code id="install-command">curl -fsSL https://bzo.in/deploy.sh | sudo bash</code></pre>
+                    >
+                        Copy
+                    </button>
                 </div>
+                <pre
+                        class="text-left overflow-x-auto p-6 text-emerald-400 font-mono text-sm"
+                ><code id="install-command">curl -fsSL https://bzo.in/deploy.sh | sudo bash</code></pre>
             </div>
+            <script>
+                function copyInstallCommand() {
+                    const text = "curl -fsSL https://bzo.in/deploy.sh | sudo bash";
+
+                    navigator.clipboard.writeText(text);
+
+                    const btn = event.target;
+                    const old = btn.innerText;
+
+                    btn.innerText = "Copied!";
+                    setTimeout(() => {
+                        btn.innerText = old;
+                    }, 2000);
+                }
+            </script>
         </section>
 
         <!-- Features -->
@@ -256,41 +283,6 @@
             </div>
         </section>
 
-        <!-- Install -->
-        <section
-            class="py-20 bg-zinc-950 border-t border-zinc-800 border-b border-zinc-800"
-        >
-            <div class="max-w-4xl mx-auto px-6 text-center">
-                <h2 class="text-4xl font-bold mb-4">Install BZOD</h2>
-
-                <p class="text-zinc-400 mb-10">
-                    Deploy on any Debian/Ubuntu VPS, homelab, mini-PC, or
-                    Raspberry Pi.
-                </p>
-
-                <p class="text-zinc-500 text-sm mt-4">
-                    Downloads the latest release and installs BZOD as a systemd
-                    service.
-                </p>
-            </div>
-        </section>
-
-        <script>
-            function copyInstallCommand() {
-                const text = "curl -fsSL https://bzo.in/deploy.sh | sudo bash";
-
-                navigator.clipboard.writeText(text);
-
-                const btn = event.target;
-                const old = btn.innerText;
-
-                btn.innerText = "Copied!";
-                setTimeout(() => {
-                    btn.innerText = old;
-                }, 2000);
-            }
-        </script>
-
         <!-- CTA -->
         <section class="py-20 bg-black border-t border-zinc-800">
             <div class="max-w-2xl mx-auto text-center px-6">