Add analytics drill-down, visitor logs, exports and pagination

.dockerignore

@@ -0,0 +1,52 @@
+# Dependencies & Build artifacts
+target/
+**/target/
+
+# Environment & secrets
+.env
+.env.*
+*.key
+*.pem
+
+# Development & testing files
+.git/
+.gitignore
+.github/
+.gitattributes
+
+# Documentation & notes
+README*.md
+docs/
+CONTRIBUTING.md
+CHANGELOG.md
+LICENSE
+
+# Logs & temporary files
+*.log
+*.tmp
+data/
+backups/
+
+# Editor & IDE files
+.vscode/
+.idea/
+*.swp
+*.swo
+*~
+
+# Docker related
+Dockerfile*
+.dockerignore
+docker-compose*.yml
+.docker/
+
+# Test files
+tests/
+__tests__/
+*.test.*
+*.spec.*
+
+# Other unnecessary files
+node_modules/
+dist/
+build/

.github/workflows/rust.yml

@@ -1,4 +1,4 @@
-name: Rust
+name: Rust CI
 
 on:
   push:
@@ -8,15 +8,72 @@ on:
 
 env:
   CARGO_TERM_COLOR: always
+  CARGO_INCREMENTAL: 0
+  REGISTRY: ghcr.io
+  IMAGE_NAME: ${{ github.repository }}
 
 jobs:
-  build:
-
+  test:
     runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+
+      - name: Install Rust toolchain
+        uses: dtolnay/rust-toolchain@stable
+        with:
+          components: rustfmt, clippy
+
+      - name: Cache Cargo
+        uses: Swatinem/rust-cache@v2
+
+      - name: Check formatting
+        run: cargo fmt -- --check
+
+      - name: Run clippy
+        run: cargo clippy --all-targets -- -D warnings
+
+      - name: Build
+        run: cargo build --verbose
+
+      - name: Run tests
+        run: cargo test --verbose
+
+  docker:
+    runs-on: ubuntu-latest
+    needs: test
+    permissions:
+      contents: read
+      packages: write      # Required for GHCR push
 
     steps:
-    - uses: actions/checkout@v4
-    - name: Build
-      run: cargo build --verbose
-    - name: Run tests
-      run: cargo test --verbose
+      - uses: actions/checkout@v4
+
+      - name: Log in to GitHub Container Registry
+        uses: docker/login-action@v3
+        with:
+          registry: ghcr.io
+          username: ${{ github.actor }}
+          password: ${{ secrets.GITHUB_TOKEN }}
+
+      - name: Extract metadata (tags, labels)
+        id: meta
+        uses: docker/metadata-action@v5
+        with:
+          images: ${{ env.REGISTRY }}/${{ env.IMAGE_NAME }}
+          tags: |
+            type=sha
+            type=raw,value=latest,enable={{is_default_branch}}
+
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v3
+
+      - name: Build and push Docker image
+        uses: docker/build-push-action@v6
+        with:
+          context: .
+          file: ./Dockerfile
+          push: ${{ github.ref == 'refs/heads/main' }}
+          tags: ${{ steps.meta.outputs.tags }}
+          labels: ${{ steps.meta.outputs.labels }}
+          cache-from: type=gha
+          cache-to: type=gha,mode=max

Cargo.lock

@@ -289,6 +289,7 @@ dependencies = [
  "matchit",
  "memchr",
  "mime",
+ "multer",
  "percent-encoding",
  "pin-project-lite",
  "rustversion",
@@ -462,6 +463,7 @@ dependencies = [
  "clap",
  "dotenvy",
  "flate2",
+ "futures-util",
  "hex",
  "image",
  "qrcode",
@@ -850,6 +852,17 @@ version = "0.3.32"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "7e3450815272ef58cec6d564423f6e755e25379b217b0bc688e295ba24df6b1d"
 
+[[package]]
+name = "futures-macro"
+version = "0.3.32"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "e835b70203e41293343137df5c0664546da5745f82ec9b84d40be8336958447b"
+dependencies = [
+ "proc-macro2",
+ "quote",
+ "syn",
+]
+
 [[package]]
 name = "futures-task"
 version = "0.3.32"
@@ -863,6 +876,7 @@ source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "389ca41296e6190b48053de0321d02a77f32f8a5d2461dd38762c0593805c6d6"
 dependencies = [
  "futures-core",
+ "futures-macro",
  "futures-task",
  "pin-project-lite",
  "slab",

Cargo.toml

@@ -5,7 +5,7 @@ edition = "2021"
 
 [dependencies]
 tokio = { version = "1", features = ["full"] }
-axum = { version = "0.7", features = ["macros"] }
+axum = { version = "0.7", features = ["macros", "multipart"] }
 axum-extra = { version = "0.9", features = ["cookie"] }
 rusqlite = { version = "0.31", features = ["bundled"] }
 serde = { version = "1.0", features = ["derive"] }
@@ -29,3 +29,5 @@ toml = "0.8"
 qrcode = "0.14"
 image = "0.25"
 zip = { version = "2.1", default-features = false, features = ["deflate"] }
+futures-util = "0.3"
+

Dockerfile

@@ -1,7 +1,6 @@
 # ==========================================
-# Stage 1: Build
+# Stage 1: Builder (with optimized caching)
 # ==========================================
-# FROM rust:1.82-slim-bookworm AS builder
 FROM rust:1.89-bookworm AS builder
 
 WORKDIR /app
@@ -10,34 +9,33 @@ WORKDIR /app
 RUN apt-get update && apt-get install -y \
     pkg-config \
     libssl-dev \
-    git \
     && rm -rf /var/lib/apt/lists/*
 
-# Copy configuration files
-# COPY Cargo.toml ./
+# Copy only Cargo files first (best caching)
 COPY Cargo.toml Cargo.lock ./
 
-# Pre-build dependencies to cache them
-RUN mkdir src && echo "fn main() {}" > src/main.rs
-RUN cargo build --release
-RUN rm -rf src
+# Create dummy source for dependency caching
+RUN mkdir -p src && \
+    echo "fn main() { println!(\"dummy\"); }" > src/main.rs && \
+    cargo build --release && \
+    rm -rf src target/release/deps/bzod*
 
-# Copy source and templates
+# Copy real source code + assets
 COPY src ./src
 COPY templates ./templates
+COPY www ./www
 
-# Trigger rebuilding with actual source
-RUN touch src/main.rs
+# Build the real application
 RUN cargo build --release
 
 # ==========================================
-# Stage 2: Runner
+# Stage 2: Runtime (slim)
 # ==========================================
 FROM debian:bookworm-slim
 
 WORKDIR /app
 
-# Install runtime dependencies
+# Runtime dependencies
 RUN apt-get update && apt-get install -y \
     openssl \
     ca-certificates \
@@ -47,23 +45,29 @@ RUN apt-get update && apt-get install -y \
 # Copy binary from builder
 COPY --from=builder /app/target/release/bzod /usr/local/bin/bzod
 
-# Create non-root user and data directory
+# Copy assets
+COPY --from=builder /app/templates ./templates
+COPY --from=builder /app/www ./www
+
+# Create non-root user
 RUN groupadd -g 1000 bzod && \
     useradd -u 1000 -g bzod -m -s /bin/bash bzod
 
-RUN mkdir -p /app/data && chown -R bzod:bzod /app/data
+# Create data directory
+RUN mkdir -p /app/data && \
+    chown -R bzod:bzod /app
 
 USER bzod
 
-ENV DATA_DIR=/app/data
-ENV PORT=8654
-ENV HOST=0.0.0.0
-ENV COOKIE_SECURE=true
+ENV DATA_DIR=/app/data \
+    PORT=8654 \
+    HOST=0.0.0.0 \
+    COOKIE_SECURE=true
 
 EXPOSE 8654
 
 HEALTHCHECK --interval=30s --timeout=5s --start-period=5s --retries=3 \
-  CMD curl -f http://localhost:$${PORT:-8654}/status || exit 1
+  CMD curl -f http://localhost:${PORT}/status || exit 1
 
 ENTRYPOINT ["bzod"]
-CMD ["serve"]
+CMD ["serve"]

README.md

@@ -1,47 +1,54 @@
-# nx9-url-shortener
+# nx9-url-shortener (the BZOD daemon)
 
 **A lightweight, self-hosted URL management platform written in Rust.**
 
-nx9-url-shortener combines URL shortening, QR code generation, password-protected links, smart preview pages, analytics, audit logging, and lifecycle management into a single self-hosted application with zero external dependencies.
+BZOD combines URL shortening, landing pages, QR code generation, password-protected links, smart preview pages, analytics, audit logging, lifecycle management, backup/restore, and API automation into a single self-hosted application with zero external service dependencies.
 
-Built with Rust, SQLite, Axum, and Askama, nx9-url-shortener is designed for individuals, organizations, homelab operators, and businesses that want complete control over their links, analytics, and branding.
+Built with Rust, SQLite, Axum, and Askama, BZOD is designed for individuals, organizations, homelab operators, government agencies, and businesses that want complete ownership of their links, analytics, and branding.
 
 ---
 
 ## Highlights
 
-### v0.2.0
+### v0.3.0
 
-* QR code generation (PNG and SVG)
-* QR scan analytics
+* Human-readable custom slugs
+* Root landing page support
+* Landing page custom slugs
+* UTM campaign builder
+* Built-in backup and restore
+* CLI shorten command
+* CLI expand command
+* QR code generation (PNG/SVG)
 * Password-protected links
 * Smart preview pages
-* Link expiration
-* Audit trail
-* Bulk operations
-* Expanded test coverage
-* Improved health monitoring
+* Analytics dashboard
+* Audit logging
+* Health monitoring
 
 ---
 
 ## Feature Matrix
 
 | Feature                   | Status |
-| ------------------------- | ------ |
+|---------------------------| ------ |
 | URL Shortening            | ✅      |
+| Custom Slugs              | ✅      |
 | Landing Pages             | ✅      |
+| Landing Page Custom Slugs | ✅      |
 | QR Code Generation        | ✅      |
 | QR Analytics              | ✅      |
 | Password-Protected Links  | ✅      |
 | Smart Preview Pages       | ✅      |
 | Link Expiration           | ✅      |
-| One-Time Links            | ✅      |
+| One/Multi-Time Links      | ✅      |
 | Audit Trail               | ✅      |
-| Bulk Operations           | ✅      |
 | Analytics Dashboard       | ✅      |
 | Health Monitoring         | ✅      |
 | REST API                  | ✅      |
-| CSV Import/Export         | 🚧     |
+| Backup & Restore          | ✅      |
+| UTM Campaign Builder      | ✅      |
+| CLI Automation            | ✅      |
 | Geo Analytics             | 🚧     |
 | Multi-User Administration | 🚧     |
 | SSO                       | 🚧     |
@@ -52,22 +59,128 @@ Built with Rust, SQLite, Axum, and Askama, nx9-url-shortener is designed for ind
 
 ### URL Shortening
 
-Create short links using compact hexadecimal identifiers.
+Create compact short URLs using automatically generated hexadecimal identifiers.
 
 Example:
 
 ```text
-https://your-short-domain/1bb170
-```
-
-Redirects to:
-
-```text
-https://very-long-domain-name.com
+https://your-domain/1bb170
 ```
 
 ---
+## Design Principles
 
+BZOD is intentionally designed around a few principles:
+
+- Self-hosted first
+- SQLite-first architecture
+- Minimal operational complexity
+- Recovery over convenience
+- Human-readable administration
+- No external service dependencies
+- No vendor lock-in
+
+Features are added only when they improve usability without increasing architectural complexity.
+### Custom Slugs
+
+Create memorable human-readable links.
+
+Examples:
+
+```text
+https://your-domain/!office
+https://your-domain/!home
+https://your-domain/!site
+https://your-domain/!project-alpha
+```
+
+Features:
+
+* Case-insensitive uniqueness
+* Lowercase normalization
+* Human-readable URLs
+* No database schema changes
+* Fully compatible with existing short codes
+
+Examples:
+
+```text
+!office
+!home
+!warehouse
+!meeting-room
+!client_a
+```
+## Practical Examples
+
+Generated URL
+```
+https://bzo.in/1b926e
+```
+Custom Slug
+```
+https://bzo.in/!office
+```
+Landing Page
+```
+https://bzo.in/p/!company-profile
+```
+---
+## CLI
+```
+bzod shorten https://example.com
+bzod shorten https://example.com --slug !office
+bzod expand !office
+```
+---
+### Landing Pages
+
+Create standalone landing pages hosted directly by BZOD.
+
+Generated page:
+
+```text
+https://your-domain/p/1a2b
+```
+
+Custom slug page:
+
+```text
+https://your-domain/p/!company-profile
+https://your-domain/p/!product-launch
+```
+
+Features:
+
+* Raw HTML support
+* SEO slug support
+* Published / Draft states
+* Custom paths
+* Open Graph metadata
+
+---
+### CLI Commands
+
+Core commands
+```bash
+bzod serve
+bzod create-admin
+bzod doctor
+bzod stats
+```
+URL management
+```bash
+bzod shorten https://example.com
+bzod shorten https://example.com --slug !campaign
+bzod expand 1bb170
+bzod expand !campaign
+```
+Maintenance
+```bash
+bzod backup
+bzod restore --file backup_20250614.tar.gz
+bzod migrate
+```
 ### QR Code Generation
 
 Generate QR codes for every short URL.
@@ -88,20 +201,20 @@ Features:
 
 ### Password-Protected Links
 
-Protect sensitive links using Argon2id-hashed passwords.
+Protect sensitive links using Argon2id password hashing.
 
 Features:
 
 * Password gate
 * Secure session handling
-* Configurable protection
+* Access restrictions
 * Audit logging
 
 ---
 
 ### Smart Preview Pages
 
-Display branded preview pages before redirecting.
+Display branded preview pages before redirecting visitors.
 
 Features:
 
@@ -113,18 +226,6 @@ Features:
 
 ---
 
-### Landing Pages
-
-Create standalone landing pages using dedicated page identifiers.
-
-Example:
-
-```text
-https://your-short-domain/p/1a2b
-```
-
----
-
 ### Link Lifecycle Management
 
 Control link validity.
@@ -132,10 +233,32 @@ Control link validity.
 Features:
 
 * Expiration dates
-* Automatic expiry jobs
 * One-time links
-* Maximum access limits
-* Administrative disabling
+* Access limits
+* Administrative disable
+* Automated expiry jobs
+
+---
+
+### UTM Campaign Builder
+
+Append campaign tracking parameters when creating links.
+
+Supported parameters:
+
+```text
+utm_source
+utm_medium
+utm_campaign
+```
+
+Example output:
+
+```text
+https://example.com/page?utm_source=email&utm_medium=newsletter&utm_campaign=launch
+```
+
+No additional database schema changes are required.
 
 ---
 
@@ -145,7 +268,7 @@ Track:
 
 * Total visits
 * QR scans
-* Country statistics
+* Countries
 * Referrers
 * User agents
 * Daily statistics
@@ -156,39 +279,46 @@ Track:
 
 ### Audit Trail
 
-Track administrative actions including:
+Track administrative activity.
+
+Recorded events include:
 
 * Login
 * Logout
 * URL creation
 * URL updates
 * URL deletion
-* QR operations
+* Backup creation
+* Restore operations
+* QR exports
 * Configuration changes
 
 ---
 
 ### Administrative Dashboard
 
-Web-based administration interface featuring:
+Web-based management interface.
 
-* URL management
-* QR code management
-* Landing page management
-* Preview page management
+Features:
+
+* URL registry
+* Landing pages
+* QR management
+* Analytics
 * API token management
 * Audit logs
-* Link expiration controls
+* Backup utilities
+* Restore utilities
 * Health monitoring
-* Analytics dashboard
-* SVG charts
-* Bulk operations
+* Server diagnostics
 
 ---
 
-### API Support
+### REST API
 
-REST API endpoints for automation and integration.
+REST API support for automation and integrations.
+
+Endpoint prefix:
 
 ```text
 /api/v1/*
@@ -198,22 +328,88 @@ Supports:
 
 * URL creation
 * URL management
+* Landing pages
 * QR generation
 * Analytics access
-* Bulk operations
+
+---
+
+### CLI Automation
+
+Create and manage links directly from the command line.
+
+Examples:
+
+Create automatic code:
+
+```bash
+bzod shorten https://example.com
+```
+
+Create custom slug:
+
+```bash
+bzod shorten https://example.com --slug !office
+```
+
+Expand code:
+
+```bash
+bzod expand 1bb170
+```
+
+Expand custom slug:
+
+```bash
+bzod expand !office
+```
+
+---
+
+### Backup & Restore
+
+BZOD includes integrated backup and restore functionality through both the CLI and Web UI.
+
+CLI:
+
+```bash
+bzod backup
+bzod restore --file backup.tar.gz
+```
+
+Web UI:
+
+```text
+Settings → Maintenance & DB Utilities
+```
+
+Features:
+
+* Compressed tar.gz backups
+* Full database restoration
+* Backup validation
+* Disaster recovery support
+* No external tools required
+
+Protected databases:
+
+* admin.db
+* content.db
+* analytics.db
+* system.db
 
 ---
 
 ### Security
 
-* Password-protected administration interface
+* Password-protected administration
 * Password-protected links
 * Argon2id password hashing
-* Session management
 * CSRF protection
+* Session management
 * API token authentication
 * Audit logging
-* Link access controls
+* Access controls
 
 ---
 
@@ -235,7 +431,7 @@ No:
 * PostgreSQL
 * MongoDB
 * Kubernetes
-* External SaaS
+* SaaS dependencies
 
 ---
 
@@ -243,21 +439,19 @@ No:
 
 ### Databases
 
-nx9-url-shortener uses four SQLite databases.
+BZOD uses four SQLite databases.
 
-| Database     | Purpose                                           |
-| ------------ | ------------------------------------------------- |
-| admin.db     | Users, sessions, API keys                         |
-| content.db   | URLs, landing pages, preview pages, tags          |
-| analytics.db | Visits, QR scans, statistics                      |
-| system.db    | Audit events, jobs, migrations, health monitoring |
+| Database     | Purpose                        |
+| ------------ | ------------------------------ |
+| admin.db     | Users, sessions, API keys      |
+| content.db   | URLs, landing pages, metadata  |
+| analytics.db | Visits, QR scans, statistics   |
+| system.db    | Audit events, jobs, monitoring |
 
 ---
 
 ## Initial Setup
 
-Create an administrator account:
-
 ### Native Installation
 
 ```bash
@@ -267,11 +461,40 @@ cargo run -- create-admin
 ### Docker
 
 ```bash
-docker exec -it nx9-url-shortener nx9-url-shortener create-admin
+docker exec -it bzod bzod create-admin
 ```
 
 ---
 
+## Disaster Recovery Validation
+
+The backup and restore system has been validated through a complete recovery workflow.
+
+Validation procedure:
+
+1. Create backup archive
+2. Stop application
+3. Restore backup
+4. Restart application
+5. Verify application integrity
+
+Verified components:
+
+* URL registry
+* Landing pages
+* Analytics
+* Audit logs
+* API tokens
+* QR assets
+* Settings
+* Health monitoring
+
+Expected outcome:
+
+The application returns to a fully operational state without data loss.
+
+---
+
 ## Screenshots
 
 ### Dashboard
@@ -298,22 +521,22 @@ docker exec -it nx9-url-shortener nx9-url-shortener create-admin
 
 ## Docker Deployment
 
-### Build
+Build:
 
 ```bash
 docker compose build
 ```
 
-### Start
+Start:
 
 ```bash
 docker compose up -d
 ```
 
-### Logs
+Logs:
 
 ```bash
-docker logs -f nx9-url-shortener
+docker logs -f bzod
 ```
 
 ---
@@ -322,9 +545,9 @@ docker logs -f nx9-url-shortener
 
 ```yaml
 services:
-  nx9-url-shortener:
+  bzod:
     build: .
-    container_name: nx9-url-shortener
+    container_name: bzod
     restart: unless-stopped
 
     ports:
@@ -344,25 +567,25 @@ services:
 
 ## Development
 
-### Build
+Build:
 
 ```bash
 cargo build
 ```
 
-### Run
+Run:
 
 ```bash
 cargo run -- serve
 ```
 
-### Create Administrator
+Create administrator:
 
 ```bash
 cargo run -- create-admin
 ```
 
-### Run Tests
+Run tests:
 
 ```bash
 cargo test
@@ -370,6 +593,18 @@ cargo test
 
 ---
 
+## Development & Testing
+
+See:
+
+```text
+docs/TESTING.md
+```
+
+for testing, validation, backup, restore, disaster recovery, and release procedures.
+
+---
+
 ## Project Structure
 
 ```text
@@ -393,20 +628,17 @@ src/
 
 Planned features:
 
-* Vanity URLs
-* CSV import/export
 * Geo analytics
 * Multi-user administration
 * SSO integration
 * Signed temporary links
 * OpenAPI documentation
-* Webhook support
 
 ---
 
 ## Production Deployment
 
-Recommended stack:
+Recommended architecture:
 
 ```text
 Internet
@@ -415,7 +647,7 @@ Internet
 Nginx Proxy Manager
     │
     ▼
-nx9-url-shortener
+BZOD
     │
     ▼
 SQLite
@@ -423,6 +655,12 @@ SQLite
 
 HTTPS is strongly recommended.
 
+---
+## Documentation
+
+- [Testing Guide](docs/TESTING.md)
+- [Docker Deployment Guide](docs/DOCKER-Deploy.md)
+
 ---
 
 ## License
@@ -436,4 +674,3 @@ Apache License 2.0
 Sunil Purushottam Thakare
 
 Built with Rust, SQLite, Axum, Askama, and a preference for simple, maintainable software.
-

docs/DOCKER-Deploy.md

@@ -0,0 +1,520 @@
+# Docker Deployment Guide for BZOD
+
+This guide covers deployment, upgrades, backup, restore, troubleshooting, and production best practices for **BZOD (nx9-url-shortener)** using Docker.
+
+---
+
+# Overview
+
+BZOD is a lightweight self-hosted URL shortener and landing page platform written in Rust.
+
+Features include:
+
+* URL shortening
+* Human-readable custom slugs (`!office`, `!home`, etc.)
+* Landing pages
+* QR code generation
+* Analytics
+* Audit logging
+* API access
+* Backup and restore
+* SQLite-based storage
+* Docker deployment
+
+BZOD is designed to remain simple:
+
+* No PostgreSQL
+* No Redis
+* No external dependencies
+* No vendor lock-in
+
+---
+
+# Quick Start
+
+## Clone Repository
+
+```bash
+git clone https://github.com/thakares/nx9-url-shortener.git
+cd nx9-url-shortener
+```
+
+## Build and Start
+
+```bash
+docker compose up -d --build
+```
+
+## Create Administrator
+
+```bash
+docker exec -it bzod bzod create-admin
+```
+
+Open:
+
+```text
+http://SERVER-IP:8654
+```
+
+Admin panel:
+
+```text
+http://SERVER-IP:8654/admin
+```
+
+---
+
+# Docker Compose
+
+Example:
+
+```yaml
+services:
+  bzod:
+    container_name: bzod
+    build: .
+    restart: unless-stopped
+
+    ports:
+      - "8654:8654"
+
+    volumes:
+      - ./data:/app/data
+      - ./config:/app/config
+
+    environment:
+      HOST: 0.0.0.0
+      PORT: 8654
+      DATA_DIR: /app/data
+      COOKIE_SECURE: "false"
+
+    healthcheck:
+      test: ["CMD", "./bzod", "doctor"]
+      interval: 30s
+      timeout: 10s
+      retries: 3
+```
+
+Start:
+
+```bash
+docker compose up -d
+```
+
+Verify:
+
+```bash
+docker ps
+docker logs -f bzod
+```
+
+---
+
+# Directory Layout
+
+Typical deployment:
+
+```text
+bzod/
+├── docker-compose.yml
+├── Dockerfile
+├── config/
+├── data/
+│   ├── admin.db
+│   ├── content.db
+│   ├── analytics.db
+│   └── system.db
+└── backups/
+```
+
+---
+
+# Root Landing Page
+
+BZOD can serve a static landing page from:
+
+```text
+www/index.html
+```
+
+This page is available at:
+
+```text
+https://your-domain/
+```
+
+Examples:
+
+```text
+https://bzo.in/
+https://short.example.com/
+```
+
+The root landing page is packaged automatically inside the Docker image.
+
+---
+
+# Reverse Proxy Configuration
+
+BZOD is intended to run behind a reverse proxy.
+
+Example Nginx configuration:
+
+```nginx
+server {
+    server_name bzo.in;
+
+    location / {
+        proxy_pass http://127.0.0.1:8654;
+
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+}
+```
+
+Example deployment:
+
+```text
+Internet
+    ↓
+Nginx Proxy Manager
+    ↓
+BZOD Docker Container
+```
+
+---
+
+# Environment Variables
+
+| Variable      | Description        | Default   |
+| ------------- | ------------------ | --------- |
+| HOST          | Bind address       | 0.0.0.0   |
+| PORT          | Listen port        | 8654      |
+| DATA_DIR      | Database directory | /app/data |
+| COOKIE_SECURE | Secure cookies     | false     |
+| RUST_LOG      | Logging level      | info      |
+
+Production recommendation:
+
+```text
+COOKIE_SECURE=true
+```
+
+when HTTPS is enabled.
+
+---
+
+# Backup
+
+## Web UI
+
+Navigate to:
+
+```text
+Admin → Settings → Maintenance & DB Utilities
+```
+
+Click:
+
+```text
+Download Backup
+```
+
+A compressed archive containing all databases will be downloaded.
+
+---
+
+## CLI Backup
+
+Create backup:
+
+```bash
+docker exec -it bzod bzod backup
+```
+
+Example output:
+
+```text
+backup-2026-06-14.tar.gz
+```
+
+---
+
+# Restore
+
+## Web UI Restore
+
+Navigate to:
+
+```text
+Admin → Settings → Maintenance & DB Utilities
+```
+
+Upload:
+
+```text
+backup.tar.gz
+```
+
+Type:
+
+```text
+RESTORE
+```
+
+Confirm restore.
+
+The system will:
+
+1. Validate archive contents
+2. Restore databases
+3. Reinitialize database access
+4. Redirect to login
+
+---
+
+## CLI Restore
+
+Copy backup archive into container or mounted volume.
+
+Run:
+
+```bash
+docker exec -it bzod bash
+
+cd /app/data
+
+bzod restore --file backup.tar.gz
+```
+
+---
+
+# Disaster Recovery
+
+Example recovery procedure:
+
+```bash
+docker compose down
+
+# Restore backup archive
+
+docker compose up -d
+```
+
+Verify:
+
+```bash
+docker exec -it bzod bzod doctor
+docker exec -it bzod bzod validate
+```
+
+Check:
+
+* URLs
+* Landing pages
+* Analytics
+* Audit logs
+* Settings
+
+---
+
+# Useful CLI Commands
+
+Health:
+
+```bash
+docker exec -it bzod bzod doctor
+```
+
+Statistics:
+
+```bash
+docker exec -it bzod bzod stats
+```
+
+Validate databases:
+
+```bash
+docker exec -it bzod bzod validate
+```
+
+Create admin:
+
+```bash
+docker exec -it bzod bzod create-admin
+```
+
+Shorten URL:
+
+```bash
+docker exec -it bzod bzod shorten https://example.com
+```
+
+Custom slug:
+
+```bash
+docker exec -it bzod bzod shorten https://example.com --slug !office
+```
+
+Expand URL:
+
+```bash
+docker exec -it bzod bzod expand !office
+```
+
+---
+
+# Upgrading
+
+Pull latest source:
+
+```bash
+git pull
+```
+
+Rebuild:
+
+```bash
+docker compose build --no-cache
+```
+
+Restart:
+
+```bash
+docker compose up -d
+```
+
+Verify:
+
+```bash
+docker logs -f bzod
+```
+
+---
+
+# Troubleshooting
+
+## Read-Only SQLite Database
+
+Symptoms:
+
+```text
+attempt to write a readonly database
+```
+
+Check ownership:
+
+```bash
+ls -lah data/
+```
+
+Fix permissions:
+
+```bash
+docker exec -u 0 -it bzod bash
+
+chown -R bzod:bzod /app/data
+```
+
+Restart:
+
+```bash
+docker compose restart bzod
+```
+
+---
+
+## Missing Root Landing Page
+
+Symptoms:
+
+```text
+404 on /
+```
+
+Verify:
+
+```bash
+docker exec -it bzod ls -lah /app/www
+```
+
+Expected:
+
+```text
+/app/www/index.html
+```
+
+Rebuild image if necessary:
+
+```bash
+docker compose build --no-cache
+docker compose up -d
+```
+
+---
+
+## Health Check Failure
+
+Inspect logs:
+
+```bash
+docker logs bzod
+```
+
+Run:
+
+```bash
+docker exec -it bzod bzod doctor
+```
+
+---
+
+## Port Already In Use
+
+Change host port mapping:
+
+```yaml
+ports:
+  - "8080:8654"
+```
+
+Access:
+
+```text
+http://SERVER-IP:8080
+```
+
+---
+
+# Production Recommendations
+
+* Use HTTPS
+* Run behind Nginx Proxy Manager or Nginx
+* Use strong administrator credentials
+* Schedule regular backups
+* Periodically test restore procedures
+* Monitor disk space
+* Keep Docker images updated
+
+---
+
+# Validation Checklist
+
+After deployment verify:
+
+* [ ] Admin login works
+* [ ] URL shortening works
+* [ ] Custom slugs work
+* [ ] Landing pages work
+* [ ] QR generation works
+* [ ] Analytics recorded
+* [ ] Backup download works
+* [ ] Restore workflow works
+* [ ] Root landing page loads
+* [ ] `bzod doctor` reports healthy
+
+A deployment should not be considered production-ready until backup and restore procedures have been successfully tested.

docs/TESTING.md

@@ -0,0 +1,421 @@
+# TESTING.md
+
+# BZOD Test Procedures
+
+This document describes the official verification procedures for BZOD.
+
+The objective is not merely to confirm that code compiles, but to ensure that the complete platform can be built, deployed, backed up, restored, migrated, and recovered successfully.
+
+---
+
+# Philosophy
+
+BZOD prioritizes:
+
+1. Data Integrity
+2. Operational Simplicity
+3. Recovery Capability
+4. Deployment Reproducibility
+5. Functional Correctness
+
+A passing unit test suite alone is insufficient.
+
+A release is considered valid only if backup, restore, migration, and recovery procedures have been verified.
+
+---
+
+# Test Categories
+
+## 1. Build Verification
+
+Verify the application compiles successfully.
+
+```bash
+cargo check
+cargo build
+cargo build --release
+```
+
+Expected Result:
+
+* No compiler errors
+* No panics during startup
+* Release binary generated successfully
+
+---
+
+## 2. Static Analysis
+
+```bash
+cargo fmt --check
+cargo clippy --all-targets
+```
+
+Expected Result:
+
+* Formatting passes
+* No significant Clippy warnings
+
+---
+
+## 3. Unit Tests
+
+```bash
+cargo test
+```
+
+Expected Result:
+
+* All tests pass
+* No ignored critical tests
+
+---
+
+## 4. Database Initialization
+
+Create a clean environment.
+
+```bash
+rm -rf data
+
+./bzod stats
+```
+
+Expected Result:
+
+* Databases are automatically created
+* Migrations applied successfully
+
+Verify:
+
+```bash
+./bzod doctor
+```
+
+Expected Result:
+
+```text
+Overall status: HEALTHY
+```
+
+---
+
+## 5. Migration Verification
+
+Run migrations repeatedly.
+
+```bash
+./bzod migrate
+./bzod migrate
+./bzod migrate
+```
+
+Expected Result:
+
+* No duplicate migrations
+* No errors
+* Schema remains stable
+
+---
+
+## 6. Administrator Creation
+
+Create an administrator account.
+
+```bash
+./bzod create-admin
+```
+
+Expected Result:
+
+* User created successfully
+* Authentication works
+
+Attempt duplicate creation:
+
+```bash
+./bzod create-admin
+```
+
+Expected Result:
+
+* Duplicate username rejected
+
+---
+
+## 7. Backup Verification
+
+Create backup archive.
+
+```bash
+./bzod backup
+```
+
+Expected Result:
+
+* Backup archive generated
+* Archive contains all databases
+
+Verify:
+
+```bash
+tar -tzf backup-*.tar.gz
+```
+
+Expected Result:
+
+```text
+admin.db
+content.db
+analytics.db
+system.db
+```
+
+---
+
+## 8. Restore Verification
+
+Create sample data.
+
+Generate:
+
+* Administrator
+* URL records
+* Landing pages
+* Analytics records
+
+Create backup:
+
+```bash
+./bzod backup
+```
+
+Delete databases:
+
+```bash
+rm -rf data
+```
+
+Restore:
+
+```bash
+./bzod restore --file backup.tar.gz
+```
+
+Expected Result:
+
+* Restore completes successfully
+* All records preserved
+
+Verify:
+
+```bash
+./bzod doctor
+./bzod stats
+```
+
+Expected Result:
+
+```text
+Overall status: HEALTHY
+```
+
+and original record counts preserved.
+
+---
+## 9. Disaster Recovery Scenario
+
+1. Create backup
+2. Stop container
+3. Delete databases
+4. Restore from backup
+5. Fix permissions
+6. Restart container
+7. Validate:
+    - URLs
+    - Landing pages
+    - Audit logs
+    - Settings
+    - Analytics
+    - Status page
+
+Expected Result:
+System fully restored without data loss.
+## 10. Disaster Recovery Test
+
+This is the most important test.
+
+Procedure:
+
+1. Backup system.
+2. Delete entire data directory.
+3. Restore backup.
+4. Start server.
+5. Login to Admin UI.
+
+Commands:
+
+```bash
+./bzod backup
+
+rm -rf data
+
+./bzod restore --file backup.tar.gz
+
+./bzod serve
+```
+
+Expected Result:
+
+* System fully operational
+* No manual database repair required
+
+---
+
+## 11. Database Health Verification
+
+Run:
+
+```bash
+./bzod doctor
+```
+
+Expected Result:
+
+For every database:
+
+```text
+Integrity: ok
+Foreign keys: enabled
+Journal mode: wal
+```
+
+Final result:
+
+```text
+Overall status: HEALTHY
+```
+
+---
+
+## 12. SQLite Integrity Checks
+
+Manual verification.
+
+```bash
+sqlite3 data/admin.db "PRAGMA integrity_check;"
+sqlite3 data/content.db "PRAGMA integrity_check;"
+sqlite3 data/analytics.db "PRAGMA integrity_check;"
+sqlite3 data/system.db "PRAGMA integrity_check;"
+```
+
+Expected Result:
+
+```text
+ok
+```
+
+for all databases.
+
+---
+
+## 13. Web Interface Verification
+
+Start server.
+
+```bash
+./bzod serve
+```
+
+Verify:
+
+* Homepage loads
+* Redirects function
+* Landing pages render
+* Admin login works
+* Dashboard loads
+* API endpoints respond
+
+---
+
+## 14. Docker Verification
+
+Build image.
+
+```bash
+docker compose build --no-cache
+```
+
+Start service.
+
+```bash
+docker compose up -d
+```
+
+Verify:
+
+```bash
+docker compose logs -f
+```
+
+Expected Result:
+
+```text
+Listening for requests
+```
+
+Verify:
+
+```bash
+./bzod doctor
+```
+
+inside container.
+
+---
+
+## 15. Upgrade Verification
+
+1. Create backup.
+2. Upgrade binary.
+3. Run migration.
+4. Start service.
+
+```bash
+./bzod backup
+
+./bzod migrate
+
+./bzod serve
+```
+
+Expected Result:
+
+* Existing data preserved
+* No migration failures
+
+---
+
+# Release Acceptance Criteria
+
+A release is considered production-ready only if:
+
+* Build verification passes
+* Static analysis passes
+* Unit tests pass
+* Backup verification passes
+* Restore verification passes
+* Disaster recovery verification passes
+* Doctor reports HEALTHY
+* Docker deployment succeeds
+* Web UI functions correctly
+
+Failure of backup, restore, or disaster recovery tests is considered a release blocker.
+
+---
+
+# Guiding Principle
+
+A successful release is not merely one that starts.
+
+A successful release is one that can be recovered.

src/cli/expand.rs

@@ -0,0 +1,32 @@
+use crate::config::Config;
+use crate::db::Db;
+use std::path::PathBuf;
+
+pub async fn run(
+    code: String,
+    data_dir: Option<String>,
+    mut config: Config,
+) -> Result<(), Box<dyn std::error::Error>> {
+    if let Some(d) = data_dir {
+        config.data_dir = PathBuf::from(d);
+    }
+    let db = Db::init(&config)?;
+
+    let normalized_code = code.trim().to_lowercase();
+    if !crate::utils::validation::validate_redirect_code(&normalized_code) {
+        return Err("Invalid short code or custom slug format".into());
+    }
+
+    let url_opt = {
+        let conn = db.content.lock().unwrap();
+        crate::db::content::get_url_by_code(&conn, &normalized_code)?
+    };
+
+    match url_opt {
+        Some(url) => {
+            println!("{}", url.destination);
+            Ok(())
+        }
+        None => Err(format!("Short code not found: {}", normalized_code).into()),
+    }
+}

src/cli/mod.rs

@@ -3,9 +3,11 @@ use clap::{Parser, Subcommand};
 pub mod backup;
 pub mod create_admin;
 pub mod doctor;
+pub mod expand;
 pub mod migrate;
 pub mod restore;
 pub mod serve;
+pub mod shorten;
 pub mod stats;
 pub mod validate;
 
@@ -72,4 +74,21 @@ pub enum Commands {
         #[arg(long)]
         data_dir: Option<String>,
     },
+    /// Shorten a URL (Feature 3)
+    Shorten {
+        /// The destination URL to shorten
+        target_url: String,
+        /// Custom slug (starting with ! followed by a-z, 0-9, -, _)
+        #[arg(long)]
+        slug: Option<String>,
+        #[arg(long)]
+        data_dir: Option<String>,
+    },
+    /// Expand a shortened code or custom slug to its destination URL (Feature 4)
+    Expand {
+        /// The short code or custom slug to expand
+        code: String,
+        #[arg(long)]
+        data_dir: Option<String>,
+    },
 }

src/cli/restore.rs

@@ -6,6 +6,46 @@ use std::path::PathBuf;
 use tar::Archive;
 use tracing::{error, info};
 
+pub fn perform_restore(
+    file_path: &std::path::Path,
+    data_dir: &std::path::Path,
+) -> Result<(), Box<dyn std::error::Error>> {
+    // 1. Open the archive
+    let f = File::open(file_path)?;
+    let tar_gz = GzDecoder::new(f);
+    let mut archive = Archive::new(tar_gz);
+
+    // 2. Validate that the archive contains the expected BZOD database files
+    let mut has_admin = false;
+    let mut has_content = false;
+    let mut has_analytics = false;
+    let mut has_system = false;
+
+    for entry_res in archive.entries()? {
+        let entry = entry_res?;
+        let path = entry.path()?;
+        let file_name = path.file_name().and_then(|n| n.to_str()).unwrap_or("");
+        match file_name {
+            "admin.db" => has_admin = true,
+            "content.db" => has_content = true,
+            "analytics.db" => has_analytics = true,
+            "system.db" => has_system = true,
+            _ => {}
+        }
+    }
+
+    if !has_admin || !has_content || !has_analytics || !has_system {
+        return Err("Archive is missing one or more required database files (admin.db, content.db, analytics.db, system.db)".into());
+    }
+
+    // 3. Unpack archive to data_dir
+    let f2 = File::open(file_path)?;
+    let tar_gz2 = GzDecoder::new(f2);
+    let mut archive2 = Archive::new(tar_gz2);
+    archive2.unpack(data_dir)?;
+    Ok(())
+}
+
 pub async fn run(
     file: String,
     data_dir: Option<String>,
@@ -40,10 +80,7 @@ pub async fn run(
     }
 
     info!("Restoring backup from: {:?}", file_path);
-    let f = File::open(&file_path)?;
-    let tar_gz = GzDecoder::new(f);
-    let mut archive = Archive::new(tar_gz);
-    archive.unpack(&config.data_dir)?;
+    perform_restore(&file_path, &config.data_dir)?;
     info!("Database files successfully restored.");
 
     Ok(())

src/cli/shorten.rs

@@ -0,0 +1,73 @@
+use crate::config::Config;
+use crate::db::Db;
+use std::path::PathBuf;
+
+pub async fn run(
+    target_url: String,
+    slug: Option<String>,
+    data_dir: Option<String>,
+    mut config: Config,
+) -> Result<(), Box<dyn std::error::Error>> {
+    // 1. Basic URL validation
+    if reqwest::Url::parse(&target_url).is_err() {
+        return Err("Invalid destination URL format".into());
+    }
+
+    if let Some(d) = data_dir {
+        config.data_dir = PathBuf::from(d);
+    }
+    let db = Db::init(&config)?;
+
+    // 2. Validate/normalize slug/code
+    let code = match slug {
+        Some(s) => {
+            let normalized = s.trim().to_lowercase();
+            if !crate::utils::validation::validate_custom_slug(&normalized) {
+                return Err(
+                    "Custom slug must start with ! followed by 1-24 characters of a-z, 0-9, -, _"
+                        .into(),
+                );
+            }
+            normalized
+        }
+        None => crate::utils::random::generate_token(3),
+    };
+
+    // 3. Persist URL
+    let conn = db.content.lock().unwrap();
+    let res = crate::db::content::create_url_extended(
+        &conn,
+        &code,
+        &target_url,
+        None,
+        None,
+        &[],
+        None,
+        None,
+        None,
+    );
+
+    match res {
+        Ok(_) => {
+            let proto = if config.cookie_secure {
+                "https"
+            } else {
+                "http"
+            };
+            let base_url = config
+                .base_url
+                .clone()
+                .unwrap_or_else(|| format!("{}://localhost:{}", proto, config.port));
+
+            // Output only the shortened URL as requested
+            println!("{}/{}", base_url, code);
+            Ok(())
+        }
+        Err(rusqlite::Error::SqliteFailure(err, _))
+            if err.code == rusqlite::ErrorCode::ConstraintViolation =>
+        {
+            Err("Short code/slug already exists".into())
+        }
+        Err(e) => Err(e.into()),
+    }
+}

src/db/analytics.rs

@@ -508,6 +508,227 @@ pub fn get_metric_rankings_raw(
     Ok(res)
 }
 
+/// Returns the raw visit counts for a specific target ID.
+pub fn get_target_visit_count(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+) -> rusqlite::Result<i64> {
+    conn.query_row(
+        "SELECT COUNT(*) FROM visits WHERE target_type = ?1 AND target_id = ?2;",
+        params![target_type, target_id],
+        |row| row.get(0),
+    )
+}
+
+/// Returns the distinct IP count (Unique Visitors) for a specific target ID.
+pub fn get_target_unique_visitors(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+) -> rusqlite::Result<i64> {
+    conn.query_row(
+        "SELECT COUNT(DISTINCT ip_address) FROM visits WHERE target_type = ?1 AND target_id = ?2;",
+        params![target_type, target_id],
+        |row| row.get(0),
+    )
+}
+
+/// Fetches the monthly clicks trend for a specific target ID, falling back to a raw visits query if monthly_summaries are empty.
+pub fn get_monthly_clicks_trend(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+    limit_months: i64,
+) -> rusqlite::Result<Vec<(String, i64)>> {
+    let mut stmt = conn.prepare(
+        "SELECT year_month, SUM(metric_value) FROM monthly_summaries
+         WHERE target_type = ?1 AND target_id = ?2 AND metric_type = 'clicks'
+         GROUP BY year_month ORDER BY year_month ASC LIMIT ?3;"
+    )?;
+    let rows = stmt.query_map(params![target_type, target_id, limit_months], |row| {
+        Ok((row.get::<_, String>(0)?, row.get::<_, i64>(1)?))
+    })?;
+    let mut res = Vec::new();
+    for r in rows {
+        res.push(r?);
+    }
+
+    if res.is_empty() {
+        // Fallback to raw visits
+        let mut stmt = conn.prepare(
+            "SELECT strftime('%Y-%m', timestamp) as m, COUNT(*) FROM visits
+             WHERE target_type = ?1 AND target_id = ?2
+             GROUP BY m ORDER BY m ASC LIMIT ?3;"
+        )?;
+        let rows = stmt.query_map(params![target_type, target_id, limit_months], |row| {
+            Ok((row.get::<_, String>(0)?, row.get::<_, i64>(1)?))
+        })?;
+        for r in rows {
+            res.push(r?);
+        }
+    }
+
+    Ok(res)
+}
+
+pub fn get_visits_schema_columns(conn: &Connection) -> rusqlite::Result<std::collections::HashSet<String>> {
+    let mut columns = std::collections::HashSet::new();
+    let mut stmt = conn.prepare("PRAGMA table_info(visits);")?;
+    let mut rows = stmt.query([])?;
+    while let Some(row) = rows.next()? {
+        let name: String = row.get("name")?;
+        columns.insert(name);
+    }
+    Ok(columns)
+}
+
+pub fn get_target_visits_paginated(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+    limit: i64,
+    offset: i64,
+    date_from: Option<&str>,
+    date_to: Option<&str>,
+) -> rusqlite::Result<Vec<VisitRecord>> {
+    let mut sql = "SELECT id, target_type, target_id, timestamp, ip_address, user_agent, referer, accept_language, country, status_code FROM visits WHERE target_type = ?1 AND target_id = ?2".to_string();
+    let mut params: Vec<Box<dyn rusqlite::ToSql>> = vec![
+        Box::new(target_type.to_string()),
+        Box::new(target_id.to_string()),
+    ];
+
+    if let Some(df) = date_from {
+        sql.push_str(&format!(" AND timestamp >= ?{}", params.len() + 1));
+        params.push(Box::new(format!("{}T00:00:00Z", df)));
+    }
+
+    if let Some(dt) = date_to {
+        if let Ok(parsed_date) = chrono::NaiveDate::parse_from_str(dt, "%Y-%m-%d") {
+            let next_day = parsed_date + chrono::Duration::days(1);
+            sql.push_str(&format!(" AND timestamp < ?{}", params.len() + 1));
+            params.push(Box::new(format!("{}T00:00:00Z", next_day.format("%Y-%m-%d"))));
+        }
+    }
+
+    sql.push_str(" ORDER BY timestamp DESC, id DESC LIMIT ?");
+    sql.push_str(&(params.len() + 1).to_string());
+    params.push(Box::new(limit));
+
+    sql.push_str(" OFFSET ?");
+    sql.push_str(&(params.len() + 1).to_string());
+    params.push(Box::new(offset));
+
+    let mut stmt = conn.prepare(&sql)?;
+    let param_refs: Vec<&dyn rusqlite::ToSql> = params.iter().map(|p| p.as_ref()).collect();
+    let rows = stmt.query_map(rusqlite::params_from_iter(param_refs), |row| {
+        Ok(VisitRecord {
+            id: row.get("id")?,
+            target_type: row.get("target_type")?,
+            target_id: row.get("target_id")?,
+            timestamp: row.get("timestamp")?,
+            ip_address: row.get("ip_address")?,
+            user_agent: row.get("user_agent")?,
+            referer: row.get("referer")?,
+            accept_language: row.get("accept_language")?,
+            country: row.get("country")?,
+            status_code: row.get("status_code")?,
+        })
+    })?;
+
+    let mut visits = Vec::new();
+    for r in rows {
+        visits.push(r?);
+    }
+    Ok(visits)
+}
+
+pub fn get_target_visits_all_in_memory(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+    date_from: Option<&str>,
+    date_to: Option<&str>,
+) -> rusqlite::Result<Vec<VisitRecord>> {
+    let mut sql = "SELECT id, target_type, target_id, timestamp, ip_address, user_agent, referer, accept_language, country, status_code FROM visits WHERE target_type = ?1 AND target_id = ?2".to_string();
+    let mut params: Vec<Box<dyn rusqlite::ToSql>> = vec![
+        Box::new(target_type.to_string()),
+        Box::new(target_id.to_string()),
+    ];
+
+    if let Some(df) = date_from {
+        sql.push_str(&format!(" AND timestamp >= ?{}", params.len() + 1));
+        params.push(Box::new(format!("{}T00:00:00Z", df)));
+    }
+
+    if let Some(dt) = date_to {
+        if let Ok(parsed_date) = chrono::NaiveDate::parse_from_str(dt, "%Y-%m-%d") {
+            let next_day = parsed_date + chrono::Duration::days(1);
+            sql.push_str(&format!(" AND timestamp < ?{}", params.len() + 1));
+            params.push(Box::new(format!("{}T00:00:00Z", next_day.format("%Y-%m-%d"))));
+        }
+    }
+
+    sql.push_str(" ORDER BY timestamp DESC, id DESC");
+
+    let mut stmt = conn.prepare(&sql)?;
+    let param_refs: Vec<&dyn rusqlite::ToSql> = params.iter().map(|p| p.as_ref()).collect();
+    let rows = stmt.query_map(rusqlite::params_from_iter(param_refs), |row| {
+        Ok(VisitRecord {
+            id: row.get("id")?,
+            target_type: row.get("target_type")?,
+            target_id: row.get("target_id")?,
+            timestamp: row.get("timestamp")?,
+            ip_address: row.get("ip_address")?,
+            user_agent: row.get("user_agent")?,
+            referer: row.get("referer")?,
+            accept_language: row.get("accept_language")?,
+            country: row.get("country")?,
+            status_code: row.get("status_code")?,
+        })
+    })?;
+
+    let mut visits = Vec::new();
+    for r in rows {
+        visits.push(r?);
+    }
+    Ok(visits)
+}
+
+pub fn get_target_visit_total_filtered(
+    conn: &Connection,
+    target_type: &str,
+    target_id: &str,
+    date_from: Option<&str>,
+    date_to: Option<&str>,
+) -> rusqlite::Result<i64> {
+    if date_from.is_none() && date_to.is_none() {
+        return get_target_visit_count(conn, target_type, target_id);
+    }
+
+    let mut sql = "SELECT COUNT(*) FROM visits WHERE target_type = ?1 AND target_id = ?2".to_string();
+    let mut params: Vec<Box<dyn rusqlite::ToSql>> = vec![
+        Box::new(target_type.to_string()),
+        Box::new(target_id.to_string()),
+    ];
+
+    if let Some(df) = date_from {
+        sql.push_str(&format!(" AND timestamp >= ?{}", params.len() + 1));
+        params.push(Box::new(format!("{}T00:00:00Z", df)));
+    }
+
+    if let Some(dt) = date_to {
+        if let Ok(parsed_date) = chrono::NaiveDate::parse_from_str(dt, "%Y-%m-%d") {
+            let next_day = parsed_date + chrono::Duration::days(1);
+            sql.push_str(&format!(" AND timestamp < ?{}", params.len() + 1));
+            params.push(Box::new(format!("{}T00:00:00Z", next_day.format("%Y-%m-%d"))));
+        }
+    }
+
+    let param_refs: Vec<&dyn rusqlite::ToSql> = params.iter().map(|p| p.as_ref()).collect();
+    conn.query_row(&sql, rusqlite::params_from_iter(param_refs), |row| row.get(0))
+}
+
 #[cfg(test)]
 mod tests {
     use super::*;

src/db/content.rs

@@ -47,6 +47,19 @@ pub fn get_tags_for_url(conn: &Connection, url_id: &str) -> rusqlite::Result<Vec
     Ok(tags)
 }
 
+/// Get the total count of URLs associated with a specific tag name.
+pub fn get_url_count_by_tag(conn: &Connection, tag: &str) -> rusqlite::Result<i64> {
+    let tag_name = tag.trim().to_lowercase();
+    conn.query_row(
+        "SELECT COUNT(*) FROM urls u
+         JOIN url_tags ut ON u.id = ut.url_id
+         JOIN tags t ON ut.tag_id = t.id
+         WHERE t.name = ?1;",
+        params![tag_name],
+        |row| row.get(0),
+    )
+}
+
 /// The full column list used in all URL SELECT queries.
 const URL_COLUMNS: &str = "id, code, destination, title, description, status, created_at, updated_at, expires_at, expired, password_hash, last_status, last_latency_ms, max_access_count, access_count";
 

src/jobs/backup.rs

@@ -51,6 +51,20 @@ pub async fn perform_backup(
         std::fs::create_dir_all(&out_dir)?;
     }
 
+    // Force checkpoint on all databases to flush WAL contents to the main DB files
+    if let Ok(conn) = db.admin.lock() {
+        let _ = conn.execute("PRAGMA wal_checkpoint(TRUNCATE);", []);
+    }
+    if let Ok(conn) = db.content.lock() {
+        let _ = conn.execute("PRAGMA wal_checkpoint(TRUNCATE);", []);
+    }
+    if let Ok(conn) = db.analytics.lock() {
+        let _ = conn.execute("PRAGMA wal_checkpoint(TRUNCATE);", []);
+    }
+    if let Ok(conn) = db.system.lock() {
+        let _ = conn.execute("PRAGMA wal_checkpoint(TRUNCATE);", []);
+    }
+
     let date_str = Utc::now().format("%Y-%m-%d-%H%M%S").to_string();
     let tar_name = format!("{}-bzod-backup.tar.gz", date_str);
     let tar_path = out_dir.join(tar_name);

src/main.rs

@@ -44,6 +44,16 @@ async fn main() -> Result<(), Box<dyn std::error::Error>> {
         Commands::Doctor { data_dir } => {
             bzod::cli::doctor::run(data_dir, config).await?;
         }
+        Commands::Shorten {
+            target_url,
+            slug,
+            data_dir,
+        } => {
+            bzod::cli::shorten::run(target_url, slug, data_dir, config).await?;
+        }
+        Commands::Expand { code, data_dir } => {
+            bzod::cli::expand::run(code, data_dir, config).await?;
+        }
     }
 
     Ok(())

src/templates/analytics.rs

@@ -0,0 +1,108 @@
+use crate::models::{LandingPage, Url};
+use askama::Template;
+use axum::{
+    http::StatusCode,
+    response::{Html, IntoResponse, Response},
+};
+
+#[derive(Clone, Debug)]
+pub struct VisitorLogEntry {
+    pub sr: usize,
+    pub timestamp: String,
+    pub ip_address: String,
+    pub country: String,
+    pub referrer: String,
+    pub browser: String,
+    pub user_agent: String,
+    pub utm_source: String,
+    pub utm_campaign: String,
+}
+
+#[derive(Template)]
+#[template(path = "url_analytics.html")]
+pub struct UrlAnalyticsTemplate {
+    pub admin_username: String,
+    pub url: Url,
+    pub total_clicks: i64,
+    pub unique_visitors: i64,
+    pub qr_scans: i64,
+    pub direct_clicks: i64,
+    pub traffic_chart: String,
+    pub monthly_chart: String,
+    pub countries_chart: String,
+    pub referrers_chart: String,
+    pub browsers_chart: String,
+    // Paginated visitor logs
+    pub visits: Vec<VisitorLogEntry>,
+    pub current_page: usize,
+    pub total_pages: usize,
+    pub visible_pages: Vec<usize>,
+    pub total_records: i64,
+    pub page_start: usize,
+    pub page_end: usize,
+    pub date_from: Option<String>,
+    pub date_to: Option<String>,
+}
+
+impl UrlAnalyticsTemplate {
+    pub fn is_current(&self, page: &usize) -> bool {
+        *page == self.current_page
+    }
+}
+
+
+impl IntoResponse for UrlAnalyticsTemplate {
+    fn into_response(self) -> Response {
+        match self.render() {
+            Ok(html) => Html(html).into_response(),
+            Err(e) => (
+                StatusCode::INTERNAL_SERVER_ERROR,
+                format!("Render error: {}", e),
+            )
+                .into_response(),
+        }
+    }
+}
+
+#[derive(Template)]
+#[template(path = "page_analytics.html")]
+pub struct PageAnalyticsTemplate {
+    pub admin_username: String,
+    pub page: LandingPage,
+    pub total_views: i64,
+    pub unique_visitors: i64,
+    pub traffic_chart: String,
+    pub monthly_chart: String,
+    pub countries_chart: String,
+    pub referrers_chart: String,
+    // Paginated visitor logs
+    pub visits: Vec<VisitorLogEntry>,
+    pub current_page: usize,
+    pub total_pages: usize,
+    pub visible_pages: Vec<usize>,
+    pub total_records: i64,
+    pub page_start: usize,
+    pub page_end: usize,
+    pub date_from: Option<String>,
+    pub date_to: Option<String>,
+}
+
+impl PageAnalyticsTemplate {
+    pub fn is_current(&self, page: &usize) -> bool {
+        *page == self.current_page
+    }
+}
+
+
+impl IntoResponse for PageAnalyticsTemplate {
+    fn into_response(self) -> Response {
+        match self.render() {
+            Ok(html) => Html(html).into_response(),
+            Err(e) => (
+                StatusCode::INTERNAL_SERVER_ERROR,
+                format!("Render error: {}", e),
+            )
+                .into_response(),
+        }
+    }
+}

src/templates/mod.rs

@@ -1,9 +1,11 @@
+pub mod analytics;
 pub mod dashboard;
 pub mod pages;
 pub mod settings;
 pub mod stats;
 pub mod urls;
 
+pub use analytics::{PageAnalyticsTemplate, UrlAnalyticsTemplate, VisitorLogEntry};
 pub use dashboard::DashboardTemplate;
 pub use pages::PagesTemplate;
 pub use settings::SettingsTemplate;

src/templates/pages.rs

@@ -12,8 +12,18 @@ pub struct PagesTemplate {
     pub pages: Vec<LandingPage>,
     pub csrf_token: String,
     pub error: Option<String>,
+    pub current_page: usize,
+    pub total_pages: usize,
+    pub visible_pages: Vec<usize>,
 }
 
+impl PagesTemplate {
+    pub fn is_current(&self, page: &usize) -> bool {
+        *page == self.current_page
+    }
+}
+
+
 impl IntoResponse for PagesTemplate {
     fn into_response(self) -> Response {
         match self.render() {

src/templates/urls.rs

@@ -14,8 +14,18 @@ pub struct UrlsTemplate {
     pub error: Option<String>,
     pub tag_filter: Option<String>,
     pub base_url: String,
+    pub current_page: usize,
+    pub total_pages: usize,
+    pub visible_pages: Vec<usize>,
 }
 
+impl UrlsTemplate {
+    pub fn is_current(&self, page: &usize) -> bool {
+        *page == self.current_page
+    }
+}
+
+
 impl IntoResponse for UrlsTemplate {
     fn into_response(self) -> Response {
         match self.render() {

src/utils/mod.rs

@@ -3,6 +3,7 @@ pub mod network;
 pub mod random;
 pub mod system;
 pub mod time;
+pub mod validation;
 
 pub use hashing::sha256_hash;
 pub use network::get_client_ip;

src/utils/validation.rs

@@ -0,0 +1,19 @@
+pub fn validate_custom_slug(slug: &str) -> bool {
+    if !slug.starts_with('!') {
+        return false;
+    }
+    let rest = &slug[1..];
+    if rest.is_empty() || rest.len() > 24 {
+        return false;
+    }
+    rest.chars()
+        .all(|c| c.is_ascii_lowercase() || c.is_ascii_digit() || c == '-' || c == '_')
+}
+
+pub fn validate_redirect_code(code: &str) -> bool {
+    (code.len() == 6 && code.chars().all(|c| c.is_ascii_hexdigit())) || validate_custom_slug(code)
+}
+
+pub fn validate_page_code(code: &str) -> bool {
+    (code.len() == 4 && code.chars().all(|c| c.is_ascii_hexdigit())) || validate_custom_slug(code)
+}

src/web/api.rs

@@ -33,6 +33,9 @@ pub struct CreateUrlRequest {
     pub expires_at: Option<String>,
     pub password: Option<String>,
     pub max_access_count: Option<i64>,
+    pub utm_source: Option<String>,
+    pub utm_medium: Option<String>,
+    pub utm_campaign: Option<String>,
 }
 
 #[derive(Deserialize)]
@@ -84,17 +87,47 @@ pub async fn api_create_url(
     if code.is_empty() {
         code = generate_token(3); // 6 hex
     } else {
-        if code.len() != 6 || !code.chars().all(|c| c.is_ascii_hexdigit()) {
+        if !crate::utils::validation::validate_redirect_code(&code) {
             return (
                 StatusCode::BAD_REQUEST,
                 Json(ApiError {
-                    error: "Short code must be 6 hex characters".to_string(),
+                    error: "Short code must be 6 hex characters or a custom slug starting with !"
+                        .to_string(),
                 }),
             )
                 .into_response();
         }
     }
 
+    let mut dest = payload.destination.trim().to_string();
+    if let Ok(mut parsed) = reqwest::Url::parse(&dest) {
+        let mut has_utm = false;
+        {
+            let mut query = parsed.query_pairs_mut();
+            if let Some(ref src) = payload.utm_source {
+                if !src.trim().is_empty() {
+                    query.append_pair("utm_source", src.trim());
+                    has_utm = true;
+                }
+            }
+            if let Some(ref med) = payload.utm_medium {
+                if !med.trim().is_empty() {
+                    query.append_pair("utm_medium", med.trim());
+                    has_utm = true;
+                }
+            }
+            if let Some(ref camp) = payload.utm_campaign {
+                if !camp.trim().is_empty() {
+                    query.append_pair("utm_campaign", camp.trim());
+                    has_utm = true;
+                }
+            }
+        }
+        if has_utm {
+            dest = parsed.to_string();
+        }
+    }
+
     let password_hash = if let Some(ref pwd) = payload.password {
         if pwd.is_empty() {
             None
@@ -121,7 +154,7 @@ pub async fn api_create_url(
     match crate::db::content::create_url_extended(
         &conn,
         &code,
-        &payload.destination,
+        &dest,
         payload.title.as_deref(),
         payload.description.as_deref(),
         &tags,
@@ -390,11 +423,11 @@ pub async fn api_create_page(
     if code.is_empty() {
         code = generate_token(2); // 4 hex
     } else {
-        if code.len() != 4 || !code.chars().all(|c| c.is_ascii_hexdigit()) {
+        if !crate::utils::validation::validate_page_code(&code) {
             return (
                 StatusCode::BAD_REQUEST,
                 Json(ApiError {
-                    error: "Short code must be 4 hex characters".to_string(),
+                    error: "Short code must be 4 hex characters or start with ! followed by 1-24 characters of a-z, 0-9, -, _".to_string(),
                 }),
             )
                 .into_response();

src/web/pages.rs

@@ -21,7 +21,7 @@ pub async fn resolve_page(
     headers: HeaderMap,
     connect_info: Option<ConnectInfo<SocketAddr>>,
 ) -> Response {
-    if code.len() != 4 || !code.chars().all(|c| c.is_ascii_hexdigit()) {
+    if !crate::utils::validation::validate_page_code(&code) {
         return (StatusCode::NOT_FOUND, "Not Found").into_response();
     }
 
@@ -77,3 +77,46 @@ pub async fn resolve_page(
         None => (StatusCode::NOT_FOUND, "Landing page not found").into_response(),
     }
 }
+
+// GET /
+// Serve static root landing page from www/index.html
+pub async fn root_landing() -> Response {
+    let mut target_path = std::path::PathBuf::from("www/index.html");
+
+    if !target_path.exists() {
+        // Search relative to executable
+        if let Ok(exe_path) = std::env::current_exe() {
+            if let Some(exe_dir) = exe_path.parent() {
+                let path1 = exe_dir.join("www/index.html");
+                if path1.exists() {
+                    target_path = path1;
+                } else if let Some(parent1) = exe_dir.parent() {
+                    let path2 = parent1.join("www/index.html");
+                    if path2.exists() {
+                        target_path = path2;
+                    } else if let Some(parent2) = parent1.parent() {
+                        let path3 = parent2.join("www/index.html");
+                        if path3.exists() {
+                            target_path = path3;
+                        }
+                    }
+                }
+            }
+        }
+    }
+
+    if !target_path.exists() {
+        // Search in CARGO_MANIFEST_DIR
+        if let Ok(manifest_dir) = std::env::var("CARGO_MANIFEST_DIR") {
+            let path = std::path::PathBuf::from(manifest_dir).join("www/index.html");
+            if path.exists() {
+                target_path = path;
+            }
+        }
+    }
+
+    match std::fs::read_to_string(&target_path) {
+        Ok(content) => Html(content).into_response(),
+        Err(_) => (StatusCode::NOT_FOUND, "Not Found").into_response(),
+    }
+}

src/web/qr.rs

@@ -72,7 +72,7 @@ pub async fn qr_handler(
     let code = parts[0];
     let ext = parts[1].to_lowercase();
 
-    if code.len() != 6 || !code.chars().all(|c| c.is_ascii_hexdigit()) {
+    if !crate::utils::validation::validate_redirect_code(code) {
         return (StatusCode::NOT_FOUND, "Not Found").into_response();
     }
 

src/web/redirect.rs

@@ -24,8 +24,8 @@ pub async fn resolve_redirect(
     headers: HeaderMap,
     connect_info: Option<ConnectInfo<SocketAddr>>,
 ) -> Response {
-    // Basic validation of code (must be 6 hex characters)
-    if code.len() != 6 || !code.chars().all(|c| c.is_ascii_hexdigit()) {
+    // Basic validation of code (must be 6 hex characters or a valid custom slug)
+    if !crate::utils::validation::validate_redirect_code(&code) {
         return (StatusCode::NOT_FOUND, "Not Found").into_response();
     }
 

src/web/routes.rs

@@ -7,6 +7,8 @@ use axum::{
 
 pub fn create_router(state: AppState) -> Router {
     Router::new()
+        // --- Root Landing Page ---
+        .route("/", get(pages::root_landing))
         // --- Public Redirection Routes ---
         .route("/:code", get(redirect::resolve_redirect))
         .route("/p/:code", get(pages::resolve_page))
@@ -35,6 +37,12 @@ pub fn create_router(state: AppState) -> Router {
         .route("/admin/pages", get(admin::pages_get))
         .route("/admin/pages/create", post(admin::pages_create))
         .route("/admin/pages/delete/:id", post(admin::pages_delete))
+        .route("/admin/analytics/url/:id", get(admin::url_analytics_get))
+        .route("/admin/analytics/url/:id/export/csv", get(admin::url_analytics_csv_export))
+        .route("/admin/analytics/url/:id/export/json", get(admin::url_analytics_json_export))
+        .route("/admin/analytics/page/:id", get(admin::page_analytics_get))
+        .route("/admin/analytics/page/:id/export/csv", get(admin::page_analytics_csv_export))
+        .route("/admin/analytics/page/:id/export/json", get(admin::page_analytics_json_export))
         .route("/admin/settings", get(admin::settings_get))
         .route(
             "/admin/settings/password",
@@ -46,6 +54,7 @@ pub fn create_router(state: AppState) -> Router {
         )
         .route("/admin/settings/compact", post(admin::compact_db_post))
         .route("/admin/settings/backup", get(admin::download_backup))
+        .route("/admin/settings/restore", post(admin::restore_backup_post))
         .route("/admin/settings/bulk-qr", post(admin::bulk_qr_export_post))
         .route(
             "/admin/settings/api-keys/create",

templates/page_analytics.html

@@ -0,0 +1,223 @@
+{% extends "layout.html" %}
+
+{% block title %}Landing Page Analytics - {{ page.slug }} - BZOD{% endblock %}
+
+{% block active_pages %}active{% endblock %}
+
+{% block header_title %}Page Analytics: /p/{{ page.code }}{% endblock %}
+
+{% block header_actions %}
+<div style="display: flex; gap: 0.5rem;">
+    <a href="/admin/analytics/page/{{ page.id }}/export/csv?date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        📥 Export CSV
+    </a>
+    <a href="/admin/analytics/page/{{ page.id }}/export/json?date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        📥 Export JSON
+    </a>
+    <a href="/admin/pages" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><line x1="19" y1="12" x2="5" y2="12"/><polyline points="12 19 5 12 12 5"/></svg>
+        Back to Landing Pages
+    </a>
+</div>
+{% endblock %}
+
+{% block content %}
+<!-- Date Filter Form -->
+<div class="card" style="margin-bottom: 2rem;">
+    <form method="GET" action="/admin/analytics/page/{{ page.id }}" style="display: flex; flex-wrap: wrap; gap: 1rem; align-items: flex-end;">
+        <div class="form-group" style="margin: 0; flex: 1; min-width: 150px;">
+            <label for="date_from" style="margin-bottom: 0.25rem; font-size: 0.85rem;">Date From</label>
+            <input type="date" id="date_from" name="date_from" class="form-input" value="{{ date_from.as_deref().unwrap_or("") }}" style="padding: 0.4rem 0.6rem;">
+        </div>
+        <div class="form-group" style="margin: 0; flex: 1; min-width: 150px;">
+            <label for="date_to" style="margin-bottom: 0.25rem; font-size: 0.85rem;">Date To</label>
+            <input type="date" id="date_to" name="date_to" class="form-input" value="{{ date_to.as_deref().unwrap_or("") }}" style="padding: 0.4rem 0.6rem;">
+        </div>
+        <button type="submit" class="btn" style="padding: 0.45rem 1.25rem; font-size: 0.9rem;">Apply Filters</button>
+        <a href="/admin/analytics/page/{{ page.id }}" class="btn btn-secondary" style="padding: 0.45rem 1.25rem; font-size: 0.9rem; text-decoration: none; display: inline-flex; align-items: center; justify-content: center;">Clear</a>
+    </form>
+</div>
+
+<!-- Page Details Card -->
+<div class="card" style="margin-bottom: 2rem;">
+    <h3 style="font-size: 1.1rem; margin-bottom: 1rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+        <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z"/><polyline points="14 2 14 8 20 8"/></svg>
+        Page Details
+    </h3>
+    <div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 1.5rem;">
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Short Path</span>
+            <a href="/p/{{ page.code }}" target="_blank" style="color: var(--accent-color); text-decoration: none; font-weight: 600;">
+                /p/{{ page.code }}
+            </a>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">SEO Preview Path</span>
+            <a href="/p/{{ page.code }}/{{ page.slug }}" target="_blank" style="color: var(--accent-color); text-decoration: none; font-weight: 600;">
+                /p/{{ page.code }}/{{ page.slug }}
+            </a>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Title</span>
+            <span style="font-weight: 500;">{{ page.title }}</span>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Publish State</span>
+            <span class="badge badge-{{ page.state }}">{{ page.state }}</span>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Created Date</span>
+            <span>{{ page.created_at[0..10] }} {{ page.created_at[11..16] }}</span>
+        </div>
+    </div>
+</div>
+
+<!-- Overview Stats Cards -->
+<div class="grid-stats" style="margin-bottom: 2rem; grid-template-columns: repeat(2, 1fr);">
+    <div class="card stat-card">
+        <span class="stat-label">Total Views</span>
+        <span class="stat-val" style="color: #60a5fa;">{{ total_views }}</span>
+    </div>
+    <div class="card stat-card">
+        <span class="stat-label">Unique Visitors</span>
+        <span class="stat-val" style="color: #c084fc;">{{ unique_visitors }}</span>
+    </div>
+</div>
+
+<!-- Traffic Charts (Timeline) -->
+<div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(450px, 1fr)); gap: 1.5rem; margin-bottom: 2rem;">
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg>
+            Daily Page Views (Last 30 Days)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ traffic_chart|safe }}
+        </div>
+    </div>
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg>
+            Monthly Page Views
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ monthly_chart|safe }}
+        </div>
+    </div>
+</div>
+
+<!-- Geographic and Referrers Analysis -->
+<div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(450px, 1fr)); gap: 1.5rem; margin-bottom: 2rem;">
+    <!-- Countries -->
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><circle cx="12" cy="12" r="10"/><line x1="2" y1="12" x2="22" y2="12"/><path d="M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z"/></svg>
+            Geographic Analysis (Top Countries)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ countries_chart|safe }}
+        </div>
+    </div>
+
+    <!-- Referrers -->
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"/><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"/></svg>
+            Referrer Channels (Top Referrers)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ referrers_chart|safe }}
+        </div>
+    </div>
+</div>
+
+<!-- Visitor Activity Log -->
+<div class="card" style="margin-top: 2rem; padding: 0; overflow: hidden;">
+    <div style="padding: 1.25rem 1.5rem; border-bottom: 1px solid var(--border-color);">
+        <h3 style="font-size: 1.1rem; display: flex; align-items: center; gap: 0.5rem; margin: 0;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg>
+            Visitor Activity Log
+        </h3>
+    </div>
+
+    <div class="table-container">
+        <table>
+            <thead>
+                <tr>
+                    <th>Sr</th>
+                    <th>Timestamp</th>
+                    <th>IP Address</th>
+                    <th>Country</th>
+                    <th>Referrer</th>
+                    <th>Browser</th>
+                    <th>User-Agent</th>
+                    <th>UTM Source</th>
+                    <th>UTM Campaign</th>
+                </tr>
+            </thead>
+            <tbody>
+                {% if visits.is_empty() %}
+                    <tr>
+                        <td colspan="9" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
+                            No visitor activity available.
+                        </td>
+                    </tr>
+                {% else %}
+                    {% for entry in visits %}
+                        <tr>
+                            <td>{{ entry.sr }}</td>
+                            <td style="font-family: monospace; font-size: 0.85rem; white-space: nowrap;">{{ entry.timestamp }}</td>
+                            <td style="font-family: monospace; font-size: 0.85rem;">{{ entry.ip_address }}</td>
+                            <td>
+                                <span class="badge badge-healthy" style="text-transform: none;">
+                                    {{ entry.country }}
+                                </span>
+                            </td>
+                            <td>{{ entry.referrer }}</td>
+                            <td>{{ entry.browser }}</td>
+                            <td style="max-width: 250px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font-size: 0.8rem; color: var(--text-secondary);" title="{{ entry.user_agent }}">
+                                {{ entry.user_agent }}
+                            </td>
+                            <td>{{ entry.utm_source }}</td>
+                            <td>{{ entry.utm_campaign }}</td>
+                        </tr>
+                    {% endfor %}
+                {% endif %}
+            </tbody>
+        </table>
+    </div>
+
+    <!-- Pagination Controls -->
+    <div style="padding: 1.25rem 1.5rem; border-top: 1px solid var(--border-color); display: flex; flex-direction: column; align-items: center; gap: 0.75rem;">
+        <div style="font-size: 0.9rem; color: var(--text-secondary);">
+            Showing {{ page_start }}-{{ page_end }} of {{ total_records }} visits
+        </div>
+
+        <div class="pagination" style="display: flex; justify-content: center; align-items: center; gap: 0.5rem;">
+            {% if current_page > 1 %}
+                <a href="/admin/analytics/page/{{ page.id }}?analytics_page=1&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</a>
+                <a href="/admin/analytics/page/{{ page.id }}?analytics_page={{ current_page - 1 }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</span>
+            {% endif %}
+
+            {% for p in visible_pages %}
+                {% if self.is_current(p) %}
+                    <span class="btn btn-primary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem; font-weight: bold;">[{{ p }}]</span>
+                {% else %}
+                    <a href="/admin/analytics/page/{{ page.id }}?analytics_page={{ p }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">{{ p }}</a>
+                {% endif %}
+            {% endfor %}
+
+            {% if current_page < total_pages %}
+                <a href="/admin/analytics/page/{{ page.id }}?analytics_page={{ current_page + 1 }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</a>
+                <a href="/admin/analytics/page/{{ page.id }}?analytics_page={{ total_pages }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</span>
+            {% endif %}
+        </div>
+    </div>
+</div>
+{% endblock %}

templates/pages.html

@@ -36,12 +36,17 @@
                 </div>
             </div>
 
-            <div style="display: grid; grid-template-columns: 1fr 1fr; gap: 1rem;">
+            <div style="display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 1rem;">
                 <div class="form-group">
                     <label for="code">Short Code (4-Hex, optional)</label>
                     <input type="text" id="code" name="code" class="form-input" placeholder="e.g. a1b2" pattern="[0-9a-fA-F]{4}" title="Must be exactly 4 hex characters">
                 </div>
 
+                <div class="form-group">
+                    <label for="custom_slug">Custom Slug (optional)</label>
+                    <input type="text" id="custom_slug" name="custom_slug" class="form-input" placeholder="e.g. !my-page" pattern="![a-z0-9\-_]{1,24}" title="Must start with ! followed by 1-24 characters (a-z, 0-9, -, _)">
+                </div>
+
                 <div class="form-group">
                     <label for="state">Publish State</label>
                     <select id="state" name="state">
@@ -78,6 +83,7 @@
                         <th>Short Path</th>
                         <th>SEO Preview Path</th>
                         <th>Status</th>
+                        <th>Analytics</th>
                         <th>Created</th>
                         <th>Action</th>
                     </tr>
@@ -85,7 +91,7 @@
                 <tbody>
                     {% if pages.is_empty() %}
                         <tr>
-                            <td colspan="6" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
+                            <td colspan="7" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
                                 No landing pages registered. Create one to get started!
                             </td>
                         </tr>
@@ -115,6 +121,11 @@
                                         {{ page.state }}
                                     </span>
                                 </td>
+                                <td>
+                                    <a href="/admin/analytics/page/{{ page.id }}" class="btn btn-secondary" style="padding: 0.4rem 0.6rem; font-size: 0.8rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+                                        📊 Analytics
+                                    </a>
+                                </td>
                                 <td style="font-size: 0.8rem; color: var(--text-secondary);">
                                     {{ page.created_at[0..10] }}
                                 </td>
@@ -132,6 +143,33 @@
                 </tbody>
             </table>
         </div>
+
+        <!-- Pagination Controls -->
+        <div class="pagination" style="display: flex; justify-content: center; align-items: center; gap: 0.5rem; margin-top: 1rem; padding: 1rem; border-top: 1px solid var(--border-color);">
+            {% if current_page > 1 %}
+                <a href="/admin/pages?page=1" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</a>
+                <a href="/admin/pages?page={{ current_page - 1 }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</span>
+            {% endif %}
+
+            {% for p in visible_pages %}
+                {% if self.is_current(p) %}
+                    <span class="btn btn-primary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem; font-weight: bold;">[{{ p }}]</span>
+                {% else %}
+                    <a href="/admin/pages?page={{ p }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">{{ p }}</a>
+                {% endif %}
+            {% endfor %}
+
+            {% if current_page < total_pages %}
+                <a href="/admin/pages?page={{ current_page + 1 }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</a>
+                <a href="/admin/pages?page={{ total_pages }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</span>
+            {% endif %}
+        </div>
     </div>
 </div>
 {% endblock %}

templates/settings.html

@@ -105,6 +105,27 @@
                         Generates a tarball of admin.db, content.db, and analytics.db.
                     </p>
                 </div>
+
+                <div style="border-top: 1px solid var(--border-color); padding-top: 1rem; margin-top: 0.5rem;">
+                    <form action="/admin/settings/restore" method="POST" enctype="multipart/form-data">
+                        <input type="hidden" name="csrf_token" value="{{ csrf_token }}">
+                        <label for="backup_file" style="display: block; font-size: 0.85rem; font-weight: 600; margin-bottom: 0.5rem;">Restore Database from Backup</label>
+                        <input type="file" id="backup_file" name="backup_file" class="form-input" style="padding: 0.35rem 0.5rem; margin-bottom: 0.75rem;" required accept=".tar.gz">
+                        
+                        <p style="font-size: 0.8rem; color: #fca5a5; margin-bottom: 0.75rem; line-height: 1.4; font-weight: 500;">
+                            Warning: This operation will overwrite all current data.
+                        </p>
+                        
+                        <div class="form-group" style="margin-bottom: 0.75rem;">
+                            <label for="confirm_text" style="font-size: 0.75rem; color: var(--text-secondary);">Type RESTORE to continue:</label>
+                            <input type="text" id="confirm_text" name="confirm_text" class="form-input" placeholder="RESTORE" required autocomplete="off">
+                        </div>
+                        
+                        <button type="submit" class="btn btn-danger" style="width: 100%; justify-content: center;">
+                            Restore Backup
+                        </button>
+                    </form>
+                </div>
             </div>
         </div>
 

templates/url_analytics.html

@@ -0,0 +1,252 @@
+{% extends "layout.html" %}
+
+{% block title %}URL Analytics - {{ url.code }} - BZOD{% endblock %}
+
+{% block active_urls %}active{% endblock %}
+
+{% block header_title %}URL Analytics: /{{ url.code }}{% endblock %}
+
+{% block header_actions %}
+<div style="display: flex; gap: 0.5rem;">
+    <a href="/admin/analytics/url/{{ url.id }}/export/csv?date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        📥 Export CSV
+    </a>
+    <a href="/admin/analytics/url/{{ url.id }}/export/json?date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        📥 Export JSON
+    </a>
+    <a href="/admin/urls" class="btn btn-secondary" style="padding: 0.5rem 1rem; font-size: 0.9rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><line x1="19" y1="12" x2="5" y2="12"/><polyline points="12 19 5 12 12 5"/></svg>
+        Back to URLs
+    </a>
+</div>
+{% endblock %}
+
+{% block content %}
+<!-- Date Filter Form -->
+<div class="card" style="margin-bottom: 2rem;">
+    <form method="GET" action="/admin/analytics/url/{{ url.id }}" style="display: flex; flex-wrap: wrap; gap: 1rem; align-items: flex-end;">
+        <div class="form-group" style="margin: 0; flex: 1; min-width: 150px;">
+            <label for="date_from" style="margin-bottom: 0.25rem; font-size: 0.85rem;">Date From</label>
+            <input type="date" id="date_from" name="date_from" class="form-input" value="{{ date_from.as_deref().unwrap_or("") }}" style="padding: 0.4rem 0.6rem;">
+        </div>
+        <div class="form-group" style="margin: 0; flex: 1; min-width: 150px;">
+            <label for="date_to" style="margin-bottom: 0.25rem; font-size: 0.85rem;">Date To</label>
+            <input type="date" id="date_to" name="date_to" class="form-input" value="{{ date_to.as_deref().unwrap_or("") }}" style="padding: 0.4rem 0.6rem;">
+        </div>
+        <button type="submit" class="btn" style="padding: 0.45rem 1.25rem; font-size: 0.9rem;">Apply Filters</button>
+        <a href="/admin/analytics/url/{{ url.id }}" class="btn btn-secondary" style="padding: 0.45rem 1.25rem; font-size: 0.9rem; text-decoration: none; display: inline-flex; align-items: center; justify-content: center;">Clear</a>
+    </form>
+</div>
+
+<!-- URL Details Card -->
+<div class="card" style="margin-bottom: 2rem;">
+    <h3 style="font-size: 1.1rem; margin-bottom: 1rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+        <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M18 8A6 6 0 0 0 6 8c0 7-3 9-3 9h18s-3-2-3-9"></path><path d="M13.73 21a2 2 0 0 1-3.46 0"></path></svg>
+        Link Details
+    </h3>
+    <div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 1.5rem;">
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Destination URL</span>
+            <a href="{{ url.destination }}" target="_blank" style="color: var(--accent-color); text-decoration: none; font-weight: 600; word-break: break-all;">
+                {{ url.destination }}
+            </a>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Title</span>
+            <span style="font-weight: 500;">{{ url.title.as_deref().unwrap_or("No Title") }}</span>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Created Date</span>
+            <span>{{ url.created_at[0..10] }} {{ url.created_at[11..16] }}</span>
+        </div>
+        <div>
+            <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Tags</span>
+            <div style="display: flex; gap: 0.25rem; flex-wrap: wrap; margin-top: 0.25rem;">
+                {% if url.tags.is_empty() %}
+                    <span style="color: var(--text-muted); font-size: 0.85rem;">No tags</span>
+                {% else %}
+                    {% for t in url.tags %}
+                        <span class="badge" style="background-color: rgba(255,255,255,0.05); color: var(--text-secondary); border: 1px solid var(--border-color);">{{ t }}</span>
+                    {% endfor %}
+                {% endif %}
+            </div>
+        </div>
+    </div>
+    {% if let Some(desc) = url.description.as_deref() %}
+        {% if !desc.is_empty() %}
+            <div style="margin-top: 1.25rem; border-top: 1px solid var(--border-color); padding-top: 1rem;">
+                <span style="font-size: 0.8rem; color: var(--text-secondary); text-transform: uppercase; letter-spacing: 0.5px; display: block; margin-bottom: 0.25rem;">Description</span>
+                <p style="color: var(--text-secondary); font-size: 0.95rem;">{{ desc }}</p>
+            </div>
+        {% endif %}
+    {% endif %}
+</div>
+
+<!-- Overview Stats Cards -->
+<div class="grid-stats" style="margin-bottom: 2rem;">
+    <div class="card stat-card">
+        <span class="stat-label">Total Clicks</span>
+        <span class="stat-val" style="color: #60a5fa;">{{ total_clicks }}</span>
+    </div>
+    <div class="card stat-card">
+        <span class="stat-label">Unique Visitors</span>
+        <span class="stat-val" style="color: #c084fc;">{{ unique_visitors }}</span>
+    </div>
+    <div class="card stat-card">
+        <span class="stat-label">QR Code scans</span>
+        <span class="stat-val" style="color: #f472b6;">{{ qr_scans }}</span>
+    </div>
+    <div class="card stat-card">
+        <span class="stat-label">Direct Clicks</span>
+        <span class="stat-val" style="color: #34d399;">{{ direct_clicks }}</span>
+    </div>
+</div>
+
+<!-- Traffic Charts (Timeline) -->
+<div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(450px, 1fr)); gap: 1.5rem; margin-bottom: 2rem;">
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg>
+            Daily Click Traffic (Last 30 Days)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ traffic_chart|safe }}
+        </div>
+    </div>
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; color: var(--text-primary); display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg>
+            Monthly Click Traffic
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ monthly_chart|safe }}
+        </div>
+    </div>
+</div>
+
+<!-- Geographic, Referrers, and Browsers Analysis -->
+<div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(450px, 1fr)); gap: 1.5rem; margin-bottom: 2rem;">
+    <!-- Countries -->
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><circle cx="12" cy="12" r="10"/><line x1="2" y1="12" x2="22" y2="12"/><path d="M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z"/></svg>
+            Geographic Analysis (Top Countries)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ countries_chart|safe }}
+        </div>
+    </div>
+
+    <!-- Referrers -->
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"/><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"/></svg>
+            Referrer Channels (Top Referrers)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ referrers_chart|safe }}
+        </div>
+    </div>
+
+    <!-- Browsers -->
+    <div class="card">
+        <h3 style="font-size: 1.1rem; margin-bottom: 1.25rem; display: flex; align-items: center; gap: 0.5rem;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><circle cx="12" cy="12" r="10"/><path d="M12 2a14.5 14.5 0 0 0 0 20 14.5 14.5 0 0 0 0-20"/></svg>
+            Browser breakdown (Top Browsers)
+        </h3>
+        <div style="background-color: rgba(15, 23, 42, 0.4); border-radius: 12px; padding: 1rem; border: 1px solid rgba(255, 255, 255, 0.03);">
+            {{ browsers_chart|safe }}
+        </div>
+    </div>
+</div>
+
+<!-- Visitor Activity Log -->
+<div class="card" style="margin-top: 2rem; padding: 0; overflow: hidden;">
+    <div style="padding: 1.25rem 1.5rem; border-bottom: 1px solid var(--border-color);">
+        <h3 style="font-size: 1.1rem; display: flex; align-items: center; gap: 0.5rem; margin: 0;">
+            <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg>
+            Visitor Activity Log
+        </h3>
+    </div>
+
+    <div class="table-container">
+        <table>
+            <thead>
+                <tr>
+                    <th>Sr</th>
+                    <th>Timestamp</th>
+                    <th>IP Address</th>
+                    <th>Country</th>
+                    <th>Referrer</th>
+                    <th>Browser</th>
+                    <th>User-Agent</th>
+                    <th>UTM Source</th>
+                    <th>UTM Campaign</th>
+                </tr>
+            </thead>
+            <tbody>
+                {% if visits.is_empty() %}
+                    <tr>
+                        <td colspan="9" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
+                            No visitor activity available.
+                        </td>
+                    </tr>
+                {% else %}
+                    {% for entry in visits %}
+                        <tr>
+                            <td>{{ entry.sr }}</td>
+                            <td style="font-family: monospace; font-size: 0.85rem; white-space: nowrap;">{{ entry.timestamp }}</td>
+                            <td style="font-family: monospace; font-size: 0.85rem;">{{ entry.ip_address }}</td>
+                            <td>
+                                <span class="badge badge-healthy" style="text-transform: none;">
+                                    {{ entry.country }}
+                                </span>
+                            </td>
+                            <td>{{ entry.referrer }}</td>
+                            <td>{{ entry.browser }}</td>
+                            <td style="max-width: 250px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font-size: 0.8rem; color: var(--text-secondary);" title="{{ entry.user_agent }}">
+                                {{ entry.user_agent }}
+                            </td>
+                            <td>{{ entry.utm_source }}</td>
+                            <td>{{ entry.utm_campaign }}</td>
+                        </tr>
+                    {% endfor %}
+                {% endif %}
+            </tbody>
+        </table>
+    </div>
+
+    <!-- Pagination Controls -->
+    <div style="padding: 1.25rem 1.5rem; border-top: 1px solid var(--border-color); display: flex; flex-direction: column; align-items: center; gap: 0.75rem;">
+        <div style="font-size: 0.9rem; color: var(--text-secondary);">
+            Showing {{ page_start }}-{{ page_end }} of {{ total_records }} visits
+        </div>
+
+        <div class="pagination" style="display: flex; justify-content: center; align-items: center; gap: 0.5rem;">
+            {% if current_page > 1 %}
+                <a href="/admin/analytics/url/{{ url.id }}?analytics_page=1&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</a>
+                <a href="/admin/analytics/url/{{ url.id }}?analytics_page={{ current_page - 1 }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</span>
+            {% endif %}
+
+            {% for p in visible_pages %}
+                {% if self.is_current(p) %}
+                    <span class="btn btn-primary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem; font-weight: bold;">[{{ p }}]</span>
+                {% else %}
+                    <a href="/admin/analytics/url/{{ url.id }}?analytics_page={{ p }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">{{ p }}</a>
+                {% endif %}
+            {% endfor %}
+
+            {% if current_page < total_pages %}
+                <a href="/admin/analytics/url/{{ url.id }}?analytics_page={{ current_page + 1 }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</a>
+                <a href="/admin/analytics/url/{{ url.id }}?analytics_page={{ total_pages }}&date_from={{ date_from.as_deref().unwrap_or("") }}&date_to={{ date_to.as_deref().unwrap_or("") }}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</span>
+            {% endif %}
+        </div>
+    </div>
+</div>
+{% endblock %}

templates/urls.html

@@ -33,6 +33,11 @@
                 <label for="code">Short Code (6-Hex, optional)</label>
                 <input type="text" id="code" name="code" class="form-input" placeholder="e.g. 4f8c1a (auto-generated if empty)" pattern="[0-9a-fA-F]{6}" title="Must be exactly 6 hex characters (0-9, a-f)">
             </div>
+
+            <div class="form-group">
+                <label for="custom_slug">Custom Slug (optional)</label>
+                <input type="text" id="custom_slug" name="custom_slug" class="form-input" placeholder="e.g. !home (! followed by a-z, 0-9, -, _)" pattern="![a-z0-9\-_]{1,24}" title="Must start with ! followed by 1-24 characters (a-z, 0-9, -, _)">
+            </div>
             
             <div class="form-group">
                 <label for="title">Title (optional)</label>
@@ -63,6 +68,30 @@
                 <label for="max_access_count">Access Limit / One-Time (optional)</label>
                 <input type="number" id="max_access_count" name="max_access_count" class="form-input" placeholder="e.g. 10 (auto-expires after N clicks)" min="1">
             </div>
+
+            <div class="form-group" style="border-top: 1px solid var(--border-color); padding-top: 0.75rem; margin-top: 0.75rem;">
+                <label style="font-weight: 600; font-size: 0.85rem; display: flex; align-items: center; gap: 0.25rem; cursor: pointer;">
+                    <input type="checkbox" id="enable_utm" onchange="document.getElementById('utm_fields').style.display = this.checked ? 'flex' : 'none';" style="margin-right: 0.25rem;">
+                    Add Campaign Tracking (UTM)
+                </label>
+            </div>
+            
+            <div id="utm_fields" style="display: none; flex-direction: column; gap: 0.5rem; margin-bottom: 0.75rem;">
+                <div style="display: grid; grid-template-columns: 1fr 1fr; gap: 0.5rem;">
+                    <div class="form-group">
+                        <label for="utm_source" style="font-size: 0.75rem;">UTM Source</label>
+                        <input type="text" id="utm_source" name="utm_source" placeholder="e.g. bzod" class="form-input" style="padding: 0.35rem 0.5rem;">
+                    </div>
+                    <div class="form-group">
+                        <label for="utm_medium" style="font-size: 0.75rem;">UTM Medium</label>
+                        <input type="text" id="utm_medium" name="utm_medium" placeholder="e.g. shortlink" class="form-input" style="padding: 0.35rem 0.5rem;">
+                    </div>
+                </div>
+                <div class="form-group">
+                    <label for="utm_campaign" style="font-size: 0.75rem;">UTM Campaign</label>
+                    <input type="text" id="utm_campaign" name="utm_campaign" placeholder="e.g. office" class="form-input" style="padding: 0.35rem 0.5rem;">
+                </div>
+            </div>
             
             <button type="submit" class="btn" style="width: 100%; margin-top: 0.5rem;">Create Link</button>
         </form>
@@ -92,6 +121,7 @@
                         <th>QR Code</th>
                         <th>Health</th>
                         <th>Tags</th>
+                        <th>Analytics</th>
                         <th>Created</th>
                         <th>Action</th>
                     </tr>
@@ -99,7 +129,7 @@
                 <tbody>
                     {% if urls.is_empty() %}
                         <tr>
-                            <td colspan="7" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
+                            <td colspan="8" style="text-align: center; color: var(--text-secondary); padding: 3rem;">
                                 No shortened URLs registered. Create one to get started!
                             </td>
                         </tr>
@@ -184,6 +214,11 @@
                                         {% endfor %}
                                     </div>
                                 </td>
+                                <td>
+                                    <a href="/admin/analytics/url/{{ url.id }}" class="btn btn-secondary" style="padding: 0.4rem 0.6rem; font-size: 0.8rem; display: inline-flex; align-items: center; gap: 0.25rem;">
+                                        📊 Analytics
+                                    </a>
+                                </td>
                                 <td style="font-size: 0.8rem; color: var(--text-secondary);">
                                     {{ url.created_at[0..10] }}
                                 </td>
@@ -201,6 +236,33 @@
                 </tbody>
             </table>
         </div>
+        
+        <!-- Pagination Controls -->
+        <div class="pagination" style="display: flex; justify-content: center; align-items: center; gap: 0.5rem; margin-top: 1rem; padding: 1rem; border-top: 1px solid var(--border-color);">
+            {% if current_page > 1 %}
+                <a href="/admin/urls?page=1{% if let Some(t) = tag_filter %}&tag={{ t }}{% endif %}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</a>
+                <a href="/admin/urls?page={{ current_page - 1 }}{% if let Some(t) = tag_filter %}&tag={{ t }}{% endif %}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt;&lt; First</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">&lt; Prev</span>
+            {% endif %}
+
+            {% for p in visible_pages %}
+                {% if self.is_current(p) %}
+                    <span class="btn btn-primary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem; font-weight: bold;">[{{ p }}]</span>
+                {% else %}
+                    <a href="/admin/urls?page={{ p }}{% if let Some(t) = tag_filter %}&tag={{ t }}{% endif %}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">{{ p }}</a>
+                {% endif %}
+            {% endfor %}
+
+            {% if current_page < total_pages %}
+                <a href="/admin/urls?page={{ current_page + 1 }}{% if let Some(t) = tag_filter %}&tag={{ t }}{% endif %}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</a>
+                <a href="/admin/urls?page={{ total_pages }}{% if let Some(t) = tag_filter %}&tag={{ t }}{% endif %}" class="btn btn-secondary" style="padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</a>
+            {% else %}
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Next &gt;</span>
+                <span class="btn btn-secondary" style="opacity: 0.5; cursor: not-allowed; padding: 0.4rem 0.8rem; font-size: 0.85rem;">Last &gt;&gt;</span>
+            {% endif %}
+        </div>
     </div>
 </div>
 {% endblock %}

tests/advanced_analytics_tests.rs

@@ -0,0 +1,156 @@
+use rusqlite::Connection;
+use bzod::db::migrations::{run_migrations, ANALYTICS_MIGRATIONS};
+use bzod::db::analytics::{
+    get_visits_schema_columns, get_target_visits_paginated,
+    get_target_visits_all_in_memory, get_target_visit_total_filtered,
+    parse_ua, clean_referrer, insert_visits_batch
+};
+use bzod::models::VisitRecord;
+
+fn setup_analytics_db() -> Connection {
+    let mut conn = Connection::open_in_memory().unwrap();
+    run_migrations(&mut conn, "analytics", ANALYTICS_MIGRATIONS, None).unwrap();
+    conn
+}
+
+#[test]
+fn test_advanced_analytics_schema_columns() {
+    let conn = setup_analytics_db();
+    let columns = get_visits_schema_columns(&conn).unwrap();
+    assert!(columns.contains("id"));
+    assert!(columns.contains("target_type"));
+    assert!(columns.contains("target_id"));
+    assert!(columns.contains("timestamp"));
+    assert!(columns.contains("ip_address"));
+    assert!(columns.contains("user_agent"));
+    assert!(columns.contains("referer"));
+    assert!(columns.contains("country"));
+    assert!(columns.contains("status_code"));
+    // Verify UTM columns don't exist by default
+    assert!(!columns.contains("utm_source"));
+    assert!(!columns.contains("utm_campaign"));
+}
+
+#[test]
+fn test_advanced_analytics_pagination_and_sorting() {
+    let mut conn = setup_analytics_db();
+    let target_uuid = "target-123";
+
+    // Insert 55 visits to test pagination bounds (ANALYTICS_PAGE_SIZE = 50)
+    let mut records = Vec::new();
+    for i in 1..=55 {
+        // Stagger timestamps so they are ordered deterministically
+        let time_str = format!("2026-06-17T12:00:{:02}Z", i);
+        records.push(VisitRecord {
+            id: format!("visit-{}", i),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: time_str,
+            ip_address: "1.1.1.1".to_string(),
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        });
+    }
+    insert_visits_batch(&mut conn, &records).unwrap();
+
+    // Verify total count
+    let total = get_target_visit_total_filtered(&conn, "url", target_uuid, None, None).unwrap();
+    assert_eq!(total, 55);
+
+    // Page 1 (limit 50, offset 0)
+    let page1 = get_target_visits_paginated(&conn, "url", target_uuid, 50, 0, None, None).unwrap();
+    assert_eq!(page1.len(), 50);
+    // Ordered DESC: first record returned should be the latest (visit-55)
+    assert_eq!(page1[0].id, "visit-55");
+    assert_eq!(page1[49].id, "visit-6");
+
+    // Page 2 (limit 50, offset 50)
+    let page2 = get_target_visits_paginated(&conn, "url", target_uuid, 50, 50, None, None).unwrap();
+    assert_eq!(page2.len(), 5);
+    assert_eq!(page2[0].id, "visit-5");
+    assert_eq!(page2[4].id, "visit-1");
+}
+
+#[test]
+fn test_advanced_analytics_date_filtering() {
+    let mut conn = setup_analytics_db();
+    let target_uuid = "target-456";
+
+    // Insert records across different days
+    let records = vec![
+        VisitRecord {
+            id: "v1".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: "2026-06-01T10:00:00Z".to_string(),
+            ip_address: "1.1.1.1".to_string(),
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+        VisitRecord {
+            id: "v2".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: "2026-06-15T10:00:00Z".to_string(),
+            ip_address: "1.1.1.1".to_string(),
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+        VisitRecord {
+            id: "v3".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: "2026-06-30T10:00:00Z".to_string(),
+            ip_address: "1.1.1.1".to_string(),
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+    ];
+    insert_visits_batch(&mut conn, &records).unwrap();
+
+    // 1. Filter with date_from = "2026-06-15" (inclusive) -> should get v2 and v3
+    let count1 = get_target_visit_total_filtered(&conn, "url", target_uuid, Some("2026-06-15"), None).unwrap();
+    assert_eq!(count1, 2);
+    let results1 = get_target_visits_all_in_memory(&conn, "url", target_uuid, Some("2026-06-15"), None).unwrap();
+    assert_eq!(results1.len(), 2);
+    assert_eq!(results1[0].id, "v3"); // DESC sorting
+    assert_eq!(results1[1].id, "v2");
+
+    // 2. Filter with date_to = "2026-06-15" (inclusive) -> should get v1 and v2
+    let count2 = get_target_visit_total_filtered(&conn, "url", target_uuid, None, Some("2026-06-15")).unwrap();
+    assert_eq!(count2, 2);
+    let results2 = get_target_visits_all_in_memory(&conn, "url", target_uuid, None, Some("2026-06-15")).unwrap();
+    assert_eq!(results2.len(), 2);
+    assert_eq!(results2[0].id, "v2");
+    assert_eq!(results2[1].id, "v1");
+
+    // 3. Filter with both date_from and date_to = "2026-06-15"
+    let count3 = get_target_visit_total_filtered(&conn, "url", target_uuid, Some("2026-06-15"), Some("2026-06-15")).unwrap();
+    assert_eq!(count3, 1);
+    let results3 = get_target_visits_all_in_memory(&conn, "url", target_uuid, Some("2026-06-15"), Some("2026-06-15")).unwrap();
+    assert_eq!(results3.len(), 1);
+    assert_eq!(results3[0].id, "v2");
+}
+
+#[test]
+fn test_parse_ua_and_referrer_helpers() {
+    let (browser, os, device) = parse_ua("Mozilla/5.0 (iPhone; CPU iPhone OS 16_5 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.5 Mobile/15E148 Safari/605.1.15");
+    assert_eq!(browser, "Safari");
+    assert_eq!(os, "iOS");
+    assert_eq!(device, "Mobile");
+
+    let referrer = clean_referrer("https://news.ycombinator.com/item?id=12345");
+    assert_eq!(referrer, "news.ycombinator.com");
+}

tests/analytics_tests.rs

@@ -0,0 +1,155 @@
+use rusqlite::Connection;
+use chrono::Utc;
+use bzod::db::migrations::{run_migrations, CONTENT_MIGRATIONS, ANALYTICS_MIGRATIONS};
+use bzod::db::content::{create_url_extended, get_url_count_by_tag, list_urls, get_url_counts};
+use bzod::db::analytics::{
+    get_target_visit_count, get_target_unique_visitors, get_monthly_clicks_trend,
+    insert_visits_batch,
+};
+use bzod::models::VisitRecord;
+
+fn setup_content_db() -> Connection {
+    let mut conn = Connection::open_in_memory().unwrap();
+    run_migrations(&mut conn, "content", CONTENT_MIGRATIONS, None).unwrap();
+    conn
+}
+
+fn setup_analytics_db() -> Connection {
+    let mut conn = Connection::open_in_memory().unwrap();
+    run_migrations(&mut conn, "analytics", ANALYTICS_MIGRATIONS, None).unwrap();
+    conn
+}
+
+#[test]
+fn test_get_url_count_by_tag() {
+    let conn = setup_content_db();
+
+    // Verify tag count on empty db
+    let count = get_url_count_by_tag(&conn, "promo").unwrap();
+    assert_eq!(count, 0);
+
+    // Create a URL and associate tags
+    create_url_extended(
+        &conn,
+        "code1",
+        "https://example.com/1",
+        None,
+        None,
+        &["promo".to_string(), "tech".to_string()],
+        None,
+        None,
+        None,
+    )
+    .unwrap();
+
+    create_url_extended(
+        &conn,
+        "code2",
+        "https://example.com/2",
+        None,
+        None,
+        &["promo".to_string()],
+        None,
+        None,
+        None,
+    )
+    .unwrap();
+
+    assert_eq!(get_url_count_by_tag(&conn, "promo").unwrap(), 2);
+    assert_eq!(get_url_count_by_tag(&conn, "tech").unwrap(), 1);
+    assert_eq!(get_url_count_by_tag(&conn, "other").unwrap(), 0);
+}
+
+#[test]
+fn test_pagination_limits_and_offset() {
+    let conn = setup_content_db();
+
+    // Create 27 URLs to test page pagination limits of PAGE_SIZE = 25
+    for i in 0..27 {
+        create_url_extended(
+            &conn,
+            &format!("cd{:03}", i),
+            &format!("https://example.com/{}", i),
+            None,
+            None,
+            &[],
+            None,
+            None,
+            None,
+        )
+        .unwrap();
+    }
+
+    let (total, _, _) = get_url_counts(&conn).unwrap();
+    assert_eq!(total, 27);
+
+    // Page 1 (limit 25, offset 0)
+    let page1_urls = list_urls(&conn, 25, 0, None).unwrap();
+    assert_eq!(page1_urls.len(), 25);
+
+    // Page 2 (limit 25, offset 25)
+    let page2_urls = list_urls(&conn, 25, 25, None).unwrap();
+    assert_eq!(page2_urls.len(), 2);
+}
+
+#[test]
+fn test_target_analytics_queries() {
+    let mut conn = setup_analytics_db();
+    let target_uuid = "target-uuid-123456";
+
+    // 1. Visit Count and Unique Visitors check on empty db
+    assert_eq!(get_target_visit_count(&conn, "url", target_uuid).unwrap(), 0);
+    assert_eq!(get_target_unique_visitors(&conn, "url", target_uuid).unwrap(), 0);
+
+    // 2. Insert some visit records
+    let now = Utc::now();
+    let records = vec![
+        VisitRecord {
+            id: "visit-1".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: now.to_rfc3339(),
+            ip_address: "1.1.1.1".to_string(),
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+        VisitRecord {
+            id: "visit-2".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: now.to_rfc3339(),
+            ip_address: "1.1.1.1".to_string(), // same visitor
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+        VisitRecord {
+            id: "visit-3".to_string(),
+            target_type: "url".to_string(),
+            target_id: target_uuid.to_string(),
+            timestamp: now.to_rfc3339(),
+            ip_address: "2.2.2.2".to_string(), // different visitor
+            user_agent: "Mozilla".to_string(),
+            referer: "direct".to_string(),
+            accept_language: "en".to_string(),
+            country: "US".to_string(),
+            status_code: 200,
+        },
+    ];
+
+    insert_visits_batch(&mut conn, &records).unwrap();
+
+    // 3. Verify counts
+    assert_eq!(get_target_visit_count(&conn, "url", target_uuid).unwrap(), 3);
+    assert_eq!(get_target_unique_visitors(&conn, "url", target_uuid).unwrap(), 2);
+
+    // 4. Verify monthly clicks trend fallback
+    let monthly_trend = get_monthly_clicks_trend(&conn, "url", target_uuid, 12).unwrap();
+    assert_eq!(monthly_trend.len(), 1);
+    assert_eq!(monthly_trend[0].1, 3); // 3 clicks total
+}

tests/next_features_tests.rs

@@ -0,0 +1,159 @@
+use bzod::config::Config;
+use bzod::db::Db;
+use bzod::utils::validation::{validate_custom_slug, validate_page_code, validate_redirect_code};
+use std::fs;
+use std::path::PathBuf;
+
+#[test]
+fn test_custom_slug_validation() {
+    // Valid slugs
+    assert!(validate_custom_slug("!a"));
+    assert!(validate_custom_slug("!home"));
+    assert!(validate_custom_slug("!office"));
+    assert!(validate_custom_slug("!project-ae06"));
+    assert!(validate_custom_slug("!customer_01"));
+
+    // Invalid slugs
+    assert!(!validate_custom_slug("!"));
+    assert!(!validate_custom_slug("!home page"));
+    assert!(!validate_custom_slug("!home/page"));
+    assert!(!validate_custom_slug("!home?"));
+    assert!(!validate_custom_slug("!home&"));
+    assert!(!validate_custom_slug("!!"));
+    assert!(!validate_custom_slug(
+        "!this-is-a-very-long-slug-which-exceeds-the-maximum-allowed-length-limit"
+    ));
+
+    // Redirect & page validation
+    assert!(validate_redirect_code("abcdef")); // 6-hex
+    assert!(validate_redirect_code("!home")); // custom slug
+    assert!(!validate_redirect_code("abcde")); // invalid redirect code
+    assert!(validate_page_code("abcd")); // 4-hex
+    assert!(validate_page_code("!home")); // custom slug
+    assert!(!validate_page_code("abc")); // invalid page code
+}
+
+fn create_temp_config(temp_dir: PathBuf) -> Config {
+    let mut config = Config::load();
+    config.data_dir = temp_dir.clone();
+    config.backup_dir = temp_dir.clone();
+    config.base_url = Some("http://bzo.in".to_string());
+    config
+}
+
+#[tokio::test]
+async fn test_cli_shorten_and_expand() {
+    let temp_dir = std::env::temp_dir().join(format!("bzod_test_cli_{}", uuid::Uuid::new_v4()));
+    fs::create_dir_all(&temp_dir).unwrap();
+    let config = create_temp_config(temp_dir.clone());
+
+    // 1. Shorten with generated code
+    let res = bzod::cli::shorten::run(
+        "https://example.com/one".to_string(),
+        None,
+        None,
+        config.clone(),
+    )
+    .await;
+    assert!(res.is_ok());
+
+    // 2. Shorten with custom slug
+    let res = bzod::cli::shorten::run(
+        "https://example.com/two".to_string(),
+        Some("!office".to_string()),
+        None,
+        config.clone(),
+    )
+    .await;
+    assert!(res.is_ok());
+
+    // 3. Shorten duplicate slug (should fail)
+    let res_dup = bzod::cli::shorten::run(
+        "https://example.com/three".to_string(),
+        Some("!OFFICE".to_string()), // case-insensitive
+        None,
+        config.clone(),
+    )
+    .await;
+    assert!(res_dup.is_err());
+    assert!(res_dup.unwrap_err().to_string().contains("already exists"));
+
+    // 4. Expand custom slug
+    {
+        let db = Db::init(&config).unwrap();
+        let conn = db.content.lock().unwrap();
+        let url_opt = bzod::db::content::get_url_by_code(&conn, "!office").unwrap();
+        assert!(url_opt.is_some());
+        assert_eq!(url_opt.unwrap().destination, "https://example.com/two");
+    }
+
+    // 5. CLI expand round-trip validation
+    let expand_res = bzod::cli::expand::run("!office".to_string(), None, config.clone()).await;
+    assert!(expand_res.is_ok());
+
+    // 6. Case-insensitive CLI expand validation
+    let expand_res_upper =
+        bzod::cli::expand::run("!OFFICE".to_string(), None, config.clone()).await;
+    assert!(expand_res_upper.is_ok());
+
+    let _ = fs::remove_dir_all(&temp_dir);
+}
+
+#[tokio::test]
+async fn test_perform_restore_and_validation() {
+    let temp_dir = std::env::temp_dir().join(format!("bzod_test_restore_{}", uuid::Uuid::new_v4()));
+    let restore_dir =
+        std::env::temp_dir().join(format!("bzod_test_restore_dest_{}", uuid::Uuid::new_v4()));
+    fs::create_dir_all(&temp_dir).unwrap();
+    fs::create_dir_all(&restore_dir).unwrap();
+
+    let config = create_temp_config(temp_dir.clone());
+    let db = Db::init(&config).unwrap();
+
+    // 1. Create a mock database record
+    {
+        let conn = db.content.lock().unwrap();
+        bzod::db::content::create_url_extended(
+            &conn,
+            "!home",
+            "https://my-home.com",
+            None,
+            None,
+            &[],
+            None,
+            None,
+            None,
+        )
+        .unwrap();
+    }
+
+    // 2. Perform a backup
+    let backup_path = bzod::jobs::backup::perform_backup(&db, &config)
+        .await
+        .unwrap();
+    assert!(PathBuf::from(&backup_path).exists());
+
+    // 3. Validate backup archive structure
+    let validation_res =
+        bzod::cli::restore::perform_restore(&PathBuf::from(&backup_path), &restore_dir);
+    assert!(validation_res.is_ok());
+
+    // Verify database files were extracted
+    assert!(restore_dir.join("admin.db").exists());
+    assert!(restore_dir.join("content.db").exists());
+    assert!(restore_dir.join("analytics.db").exists());
+    assert!(restore_dir.join("system.db").exists());
+
+    // Verify custom slug was preserved in the restored DB
+    let restore_config = create_temp_config(restore_dir.clone());
+    let restore_db = Db::init(&restore_config).unwrap();
+    {
+        let conn = restore_db.content.lock().unwrap();
+        let url = bzod::db::content::get_url_by_code(&conn, "!home").unwrap();
+        assert!(url.is_some());
+        assert_eq!(url.unwrap().destination, "https://my-home.com");
+    }
+
+    let _ = fs::remove_dir_all(&temp_dir);
+    let _ = fs::remove_dir_all(&restore_dir);
+}

tests/root_landing_tests.rs

@@ -0,0 +1,46 @@
+use axum::http::StatusCode;
+use bzod::web::pages::root_landing;
+use std::fs;
+
+#[tokio::test]
+async fn test_root_landing_page() {
+    // --- Test case 1: Successful serving ---
+    // Read expected content
+    let expected_content =
+        fs::read_to_string("www/index.html").expect("www/index.html must exist for test");
+
+    let response = root_landing().await;
+
+    assert_eq!(response.status(), StatusCode::OK);
+    assert!(response
+        .headers()
+        .get("content-type")
+        .unwrap()
+        .to_str()
+        .unwrap()
+        .contains("text/html"));
+
+    // Convert response body to bytes using axum::body::to_bytes
+    let body_bytes = axum::body::to_bytes(response.into_body(), usize::MAX)
+        .await
+        .unwrap();
+    let body_str = String::from_utf8(body_bytes.to_vec()).unwrap();
+    assert_eq!(body_str, expected_content);
+
+    // --- Test case 2: File Not Found fallback ---
+    // Temporarily rename www/index.html to simulate file not found
+    let orig_path = "www/index.html";
+    let temp_path = "www/index.html.tmp_test_bak";
+    fs::rename(orig_path, temp_path).unwrap();
+
+    let response_res = tokio::spawn(async move { root_landing().await }).await;
+
+    // Restore index.html immediately in case of panic/error
+    let rename_res = fs::rename(temp_path, orig_path);
+
+    // Now verify the response status
+    let response = response_res.unwrap();
+    assert_eq!(response.status(), StatusCode::NOT_FOUND);
+
+    rename_res.unwrap();
+}

www/index.html

@@ -1,182 +1,129 @@
+
 <!DOCTYPE html>
-<html lang="en" data-lt-installed="true"><head>
-<meta http-equiv="content-type" content="text/html; charset=UTF-8">
+<html lang="en">
+<head>
     <meta charset="UTF-8">
     <meta name="viewport" content="width=device-width, initial-scale=1.0">
-    <title>bzo.in - Simple &amp; Private URL Shortener</title>
+    <title>BZOD — Private • Fast • Beautiful URL Shortener</title>
+    <script src="https://cdn.tailwindcss.com"></script>
+    <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.6.0/css/all.min.css">
     <style>
-        @import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600&display=swap');
-        
-        :root {
-            --bg: #0f1321;
-            --card: #1a2337;
-            --accent: #8b5cf6;
-            --text: #e0e7ff;
-        }
-        
-        * { margin:0; padding:0; box-sizing:border-box; }
-        body {
-            font-family: 'Inter', system-ui, sans-serif;
-            background: var(--bg);
-            color: var(--text);
-            line-height: 1.6;
-            min-height: 100vh;
-        }
-        
-        header {
-            background: rgba(26, 35, 55, 0.95);
-            backdrop-filter: blur(10px);
-            border-bottom: 1px solid #2a3a5a;
-            padding: 1.25rem 0;
-        }
-        
-        .nav {
-            max-width: 1200px;
-            margin: 0 auto;
-            padding: 0 2rem;
-            display: flex;
-            justify-content: space-between;
-            align-items: center;
-        }
-        
-        .logo { font-size: 1.75rem; font-weight: 700; color: var(--accent); }
-        
-        .main { padding: 6rem 2rem 4rem; text-align: center; }
-        
-        .beta {
-            display: inline-block;
-            background: #eab308;
-            color: #1e2937;
-            font-size: 0.85rem;
-            padding: 5px 14px;
-            border-radius: 9999px;
-            font-weight: 600;
-            margin-bottom: 1rem;
-        }
-        
-        h1 {
-            font-size: 3.2rem;
-            line-height: 1.1;
-            margin-bottom: 1rem;
-            background: linear-gradient(90deg, #c4b5fd, #a78bfa);
-            -webkit-background-clip: text;
-            -webkit-text-fill-color: transparent;
-        }
-        
-        .tagline {
-            font-size: 1.35rem;
-            color: #94a3c0;
-            max-width: 700px;
-            margin: 0 auto 3rem;
-        }
-        
-        .shorten-box {
-            background: var(--card);
-            border-radius: 16px;
-            padding: 1.25rem;
-            max-width: 620px;
-            margin: 0 auto 4rem;
-            border: 1px solid #3b4a6b;
-            display: flex;
-            gap: 12px;
-        }
-        
-        input {
-            flex: 1;
-            padding: 16px 20px;
-            font-size: 1.1rem;
-            background: #111827;
-            border: 1px solid #475569;
-            border-radius: 12px;
-            color: white;
-        }
-        
-        button {
-            padding: 16px 36px;
-            background: var(--accent);
-            color: white;
-            border: none;
-            border-radius: 12px;
-            font-weight: 600;
-            cursor: pointer;
-        }
-        
-        button:hover { background: #a78bfa; }
-        
-        .features {
-            display: grid;
-            grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
-            gap: 1.5rem;
-            max-width: 1100px;
-            margin: 0 auto;
-        }
-        
-        .feature-card {
-            background: var(--card);
-            padding: 2rem 1.75rem;
-            border-radius: 16px;
-            border: 1px solid #3b4a6b;
-            text-align: left;
-        }
-        
-        footer {
-            text-align: center;
-            padding: 3rem 1rem 2rem;
-            color: #64748b;
-            font-size: 0.95rem;
+        body { font-family: 'Inter', system-ui, sans-serif; }
+        .hero-bg {
+            background: linear-gradient(135deg, #1a1a2e 0%, #0f0f1e 100%);
         }
     </style>
 </head>
-<body>
-    <header>
-        <div class="nav">
-            <div class="logo">BZOD • bzo.in</div>
-            <a href="https://bzo.in/admin/dashboard" style="color:#a5b4fc; text-decoration:none;">Admin</a>
-        </div>
-    </header>
+<body class="bg-zinc-950 text-zinc-200">
 
-    <div class="main">
-        <div class="beta">BETA</div>
-        <h1>Short. Clean.<br>Privacy-First.</h1>
-        <p class="tagline">Lightning-fast URL shortener with built-in analytics, custom landing pages, and full self-hosting control.</p>
+    <!-- Hero -->
+    <section class="hero-bg py-24">
+        <div class="max-w-5xl mx-auto px-6 text-center">
+            <div class="inline-flex items-center gap-2 bg-zinc-900 border border-zinc-700 rounded-full px-4 py-1.5 mb-6">
+                <span class="text-emerald-400">●</span>
+                <span class="text-sm font-medium">Self-hosted • Rust • Single Binary</span>
+            </div>
+            
+            <h1 class="text-6xl md:text-7xl font-bold tracking-tighter mb-6">
+                Short links.<br>
+                <span class="bg-gradient-to-r from-violet-400 to-fuchsia-400 bg-clip-text text-transparent">Your domain.</span>
+            </h1>
+            
+            <p class="text-2xl text-zinc-400 max-w-2xl mx-auto mb-10">
+                Beautiful, private, and powerful URL shortener with rich landing pages, QR codes, analytics, and full CLI control.
+            </p>
 
-        <div class="shorten-box">
-            <input type="url" placeholder="Paste your long URL here..." id="urlInput">
-            <button onclick="shorten()">Shorten Now</button>
-        </div>
+            <div class="flex flex-wrap justify-center gap-4">
+                <a href="https://github.com/thakares/nx9-url-shortener" 
+                   target="_blank"
+                   class="bg-white text-black px-8 py-4 rounded-2xl font-semibold flex items-center gap-3 hover:scale-105 transition">
+                    <i class="fab fa-github text-xl"></i>
+                    View on GitHub
+                </a>
+                <a href="/admin" 
+                   class="bg-violet-600 hover:bg-violet-700 px-8 py-4 rounded-2xl font-semibold transition">
+                    Admin Dashboard →
+                </a>
+            </div>
 
-        <div class="features">
-            <div class="feature-card">
-                <h3>🔗 Compact Hex Codes</h3>
-                <p>Short, memorable 4-6 character links that look professional.</p>
-            </div>
-            <div class="feature-card">
-                <h3>📊 Real-time Analytics</h3>
-                <p>Track clicks, countries, referrers with beautiful charts.</p>
-            </div>
-            <div class="feature-card">
-                <h3>🎨 Custom Landing Pages</h3>
-                <p>Beautiful branded pages before redirect (like this one!).</p>
-            </div>
-            <div class="feature-card">
-                <h3>🔒 Self-Hosted &amp; Private</h3>
-                <p>Your data. Your server. No third-party tracking.</p>
+            <div class="mt-16 text-sm text-zinc-500">
+                Powered by <span class="font-mono text-emerald-400">bzo.in</span>
             </div>
         </div>
-    </div>
+    </section>
 
-    <footer>
-        <p>Made with ❤️ using <strong>nx9-url-shortener</strong> • 
-        <a href="https://github.com/thakares/nx9-url-shortener" style="color:#a78bfa">Star on GitHub</a></p>
+    <!-- Features -->
+    <section class="py-20 bg-zinc-900">
+        <div class="max-w-5xl mx-auto px-6">
+            <h2 class="text-4xl font-bold text-center mb-16">Why people love BZOD</h2>
+            
+            <div class="grid md:grid-cols-3 gap-8">
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">⚡</div>
+                    <h3 class="text-2xl font-semibold mb-3">Lightning Fast</h3>
+                    <p class="text-zinc-400">~18 MB single Rust binary. Starts instantly. Uses SQLite with WAL mode. Minimal resource usage.</p>
+                </div>
+                
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">🔒</div>
+                    <h3 class="text-2xl font-semibold mb-3">Private by Design</h3>
+                    <p class="text-zinc-400">No telemetry. No third-party services. Everything runs on your server. Strong password hashing & audit logs.</p>
+                </div>
+                
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">🎨</div>
+                    <h3 class="text-2xl font-semibold mb-3">Beautiful Links</h3>
+                    <p class="text-zinc-400">Rich custom landing pages with title, description, OG metadata, and branded preview.</p>
+                </div>
+            </div>
+
+            <div class="grid md:grid-cols-3 gap-8 mt-8">
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">📱</div>
+                    <h3 class="text-2xl font-semibold mb-3">QR Codes Built-in</h3>
+                    <p class="text-zinc-400">Generate PNG & SVG QR codes. Track scans separately in analytics.</p>
+                </div>
+                
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">🛠️</div>
+                    <h3 class="text-2xl font-semibold mb-3">CLI First</h3>
+                    <p class="text-zinc-400">backup, restore, doctor, stats, validate, create-admin — everything from terminal.</p>
+                </div>
+                
+                <div class="bg-zinc-950 border border-zinc-800 rounded-3xl p-8">
+                    <div class="text-4xl mb-6">🔑</div>
+                    <h3 class="text-2xl font-semibold mb-3">Powerful Features</h3>
+                    <p class="text-zinc-400">Password protection • Expiry • Access limits • Tags • REST API • Bulk QR export</p>
+                </div>
+            </div>
+        </div>
+    </section>
+
+    <!-- CTA -->
+    <section class="py-20 bg-black border-t border-zinc-800">
+        <div class="max-w-2xl mx-auto text-center px-6">
+            <h2 class="text-4xl font-bold mb-6">Ready to own your short links?</h2>
+            <p class="text-zinc-400 mb-10">Self-host BZOD in under 5 minutes on any VPS, homelab, or even a Raspberry Pi.</p>
+            
+            <div class="flex flex-col sm:flex-row gap-4 justify-center">
+                <a href="https://github.com/thakares/nx9-url-shortener" 
+                   target="_blank"
+                   class="bg-white text-black px-10 py-4 rounded-2xl font-semibold text-lg">
+                    Get BZOD Now
+                </a>
+                <a href="/admin" 
+                   class="border border-zinc-700 hover:bg-zinc-900 px-10 py-4 rounded-2xl font-semibold text-lg transition">
+                    Open Dashboard
+                </a>
+            </div>
+        </div>
+    </section>
+
+    <footer class="bg-zinc-950 py-12 border-t border-zinc-800">
+        <div class="max-w-5xl mx-auto px-6 text-center text-zinc-500 text-sm">
+            © 2026 BZOD • Made with ❤️ in Rust • Running on <span class="font-mono">bzo.in</span>
+        </div>
     </footer>
+</body>
+</html>
 
-    <script>
-        function shorten() {
-            const url = document.getElementById('urlInput').value.trim();
-            if (url) {
-                window.location.href = `/?url=${encodeURIComponent(url)}`;
-            }
-        }
-    </script>
-
-</body></html>